
New EU €3 Customs Fee Reshapes Cross-Border E-commerce for Shoppers
A new €3 customs duty for all parcels entering the EU from July 2026 may make cross-border online shopping more expensive. Shoppers seem to be changing their habits by buying items in larger orders or choosing goods already in the EU to avoid extra fees. Trust still appears to be an issue in social commerce, with some shoppers facing long deliveries or products not matching what was promised. Many younger shoppers might trust social shopping more, but a lot still use traditional marketplaces for actual purchases. The use of AI for product recommendations is growing, but many people want clearer information about how these recommendations work.













