Personal Influence & Brand

The strategy behind how Heike Young builds LinkedIn following is a masterclass in modern personal branding. She grew from zero...

Investing in relationship capital is the primary driver for advocacy, loyalty, and profit. As buyers in 2025 increasingly seek personal...

By 2025, AI transforms brand ambassadors by converting employee touchpoints into measurable engagements and matching creators with ideal audiences in...

The rapid growth in creator marketing budgets reflects a fundamental shift in advertising: trust now commands more value than reach...

In 2025, media companies are increasingly using AI tools to manage reputation and combat disinformation like deepfakes. As search engines...

A growing number of publishers expect audience heads to join the executive committee by 2026, signaling a major shift in...

For senior technologists, the Principal Engineer role marks a crucial shift from deep coding to broad strategic influence. Success is...

Simon Fraser University professor Jeffrey Yip's Listen and Build leadership framework offers an evidencebased method for unlocking higher team engagement,...

Recent findings suggest that socalled "authentic" leaders are rated less competent when they prioritize raw selfexpression over situational awareness. While...

Brands can build trust in the AI era by being honest about how they use AI and sharing real stories...