Personal Influence & Brand
Content that empowers everyone — from the CEO to individual contributors — to become the face of the brand through personal stories, insights, and expertise.
UGC 2.0: The 2025 Playbook for Driving Brand Performance
In 2025, usergenerated content (UGC) is changing fast, with four main types of creators Trendsetters, Storytellers, Experts, and Community Builders...
Transforming Government: Joe Gebbia Leads Federal Digital Redesign with Apple Store Vision
Joe Gebbia, the new U.S. Chief Design Officer and Airbnb cofounder, is leading a big project to make government websites...
Maintaining Brand Voice in the Age of AI: A Playbook for Enterprise Content
Enterprises can keep their unique brand voice when using AI by creating simple style guides, giving AI clear instructions, and...
Unlocking Potential: The Power of Mentorship in Transforming Careers
StreetWise Partners helps underrepresented job seekers find great jobs by giving them oneonone mentorship for 13 weeks and using the...
Dick’s Sporting Goods Elevates Brand Storytelling with New In-House Media Studio and Emmy-Winning Content Strategy
Dick’s Sporting Goods has started its own inhouse media studio called Cookie Jar & A Dream Studios to create exciting...
Engineering Your Brand Voice: From Noise to Resonance
A strong brand voice stands out by blending authority, personality, and a real connection with buyers. Marketing expert Alex Sventeckis...
The Strategic Imperative of Personal Mission: Navigating Noise, Driving Performance
Having a personal mission statement acts like a compass, helping you stay focused and calm in a world full of...
Kevin Kelly’s 2025 Publishing Playbook: Mastering the Hybrid Author Landscape
Kevin Kelly’s 2025 publishing playbook is a simple guide for new writers who want to use both selfpublishing and traditional...
The Listening Deficit: Strategic Tactics for 2025 Leaders
Leaders in 2025 struggle to truly listen because of constant distractions, quick judgment, trying to solve too fast, and focusing...
Navigating the AI Workplace: The T-Shaped Professional as Your Career Safe Asset
A Tshaped professional has deep knowledge in one area but also understands many related fields. This mix helps people work...
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