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Personal Influence & Brand

Content that empowers everyone — from the CEO to individual contributors — to become the face of the brand through personal stories, insights, and expertise.

57 articles • Page 1 of 4

LinkedIn expands creator events, targets 4,000 annually by 2027

LinkedIn expands creator events, targets 4,000 annually by 2027

LinkedIn may be expanding its paid creator events, with plans to reach 4,000 events each year by 2027. Reports suggest LinkedIn is testing gated sessions with selected creators and may grow from about 50 creator-led events in late 2026 to 1,000 by early 2027. Documents indicate LinkedIn might offer event access as part of a subscription with newsletters and podcasts. Early data suggests there is already a group of paying attendees, and creators focused on professional skills appear to be involved. It is not clear yet how pricing, revenue sharing, and event integration will work as LinkedIn tests these new offerings.

Swift, McConaughey use trademarks to combat AI deepfakes

Swift, McConaughey use trademarks to combat AI deepfakes

Matthew McConaughey and Taylor Swift are using trademark law to try to protect their voices, photos, and catchphrases from being copied by AI deepfakes. Their legal filings may help stop companies from using their voices or images in ads without permission. Experts suggest these trademarks might work for celebrities with well-known brands, but it is uncertain if courts will agree that deepfakes always cause trademark harm. The law may not cover all types of deepfakes, especially those that are not used to sell products. There are also still questions about how the government will handle these new kinds of trademarks.

Olivia Jade Launches o.piccola, Hawaiian Tropic Taps Alix Earle for SPF Dance

Olivia Jade Launches o.piccola, Hawaiian Tropic Taps Alix Earle for SPF Dance

Olivia Jade launched her beauty brand o.piccola with a Bronze & Glow Balm, and early response appears positive, though long-term sales are not confirmed. Hawaiian Tropic partnered with influencer Alix Earle for a dance challenge campaign, which may show the brand's confidence in her popularity but has not yet shared specific results. Analysts suggest that smaller influencers might see higher engagement, and many Gen Z shoppers have already bought products from influencer-led live events. There also appears to be much more trust in licensed experts than in standard influencers. These launches suggest a trend toward using personal brands and social content to connect with shoppers and encourage participation.

CreatorIQ Ranks Top Influencer Platform Two Years Running

CreatorIQ Ranks Top Influencer Platform Two Years Running

CreatorIQ has been named the top influencer platform for two years in a row, reportedly beating competitors in Asia and Europe. Spending on creator partnerships may have grown quickly, with more brands choosing influencers for measurable results rather than just reach. Features like AI tools, shoppable content, and detailed tracking appear to help brands link influencer posts directly to sales. Trends suggest that brands now look at performance, such as sales and repeat business, instead of only likes. CreatorIQ's continued top ranking might show that companies value clear results, and its leadership could continue if social commerce keeps changing in the same way.

Jessica Tee Orika-Owunna's Playbook: Influence Trumps Location in SaaS

Jessica Tee Orika-Owunna's Playbook: Influence Trumps Location in SaaS

Jessica Tee Orika-Owunna shows that you don't have to live in a big tech city to make it big in SaaS. She went from losing her job in Port Harcourt to helping top software companies around the world, simply by using smart strategies and making herself visible online. By sharing her work, teaming up with mentors, and building a strong LinkedIn presence, Jessica proved that influence and real results matter more than your location. Her story inspires more women in tech to use their wins, network, and public work to get noticed and grow fast. Data from her projects proves that big results can come from anywhere, as long as you share them with the world.

Marketers Integrate Influencers to Drive More Engagement on TV

Marketers Integrate Influencers to Drive More Engagement on TV

Big brands are now using influencers in TV ads to get much more attention from viewers. Instead of just showing fancy ads, they let creators share their own real stories, which people trust more. Influencer content gets 17 times more engagement, and mixing it with TV helps brands reach more people in a way that feels honest and fun. New tech even lets viewers buy things straight from these ads, making shopping easy and instant. Marketers like this plan because it brings together trust, big reach, and real results all at once.

LinkedIn Expands Creator Fund to $100M, Prioritizes B2B Thought Leaders

LinkedIn Expands Creator Fund to $100M, Prioritizes B2B Thought Leaders

LinkedIn is putting $100 million a year into paying creators who share expert business advice, especially in areas like tech and finance. This program started small but now thousands of professionals can earn money by making posts that spark real conversations and attract top business leaders. To qualify, creators need at least 5,000 followers and must focus mainly on business topics. Some have already made big money and grown their audience a lot. LinkedIn is also adding new tools and rewards to help creators and companies work together, making it a strong place for sharing business ideas and building your brand.

Podcasters double YouTube CPMs, hit $25-$40 in 2026

Podcasters double YouTube CPMs, hit $25-$40 in 2026

Podcasts are booming in 2026, with ad rates much higher than YouTube, reaching $25 - $40 for every thousand listeners. People trust creators who control their platforms and connect with their audience both online and in person. Podcasters can make more money by being consistent, focusing on a few core topics, and building real-life relationships. Offline networking and having a loyal newsletter list help creators stay strong even if online trends change. The best personal brands mix strong voices, smart use of money, and face-to-face trust.

Finfluencers challenge banks as Gen Z follows social for finance

Finfluencers challenge banks as Gen Z follows social for finance

More young people now trust social media influencers over banks to learn about money, saving, and investing. Quick, fun videos on apps teach them more than old-school brochures or classes. This shift has made banks worry, so they are trying new digital tricks and working with creators to win back trust. Regulators are also stepping in because some influencers give risky or unclear advice. The fight for money advice is happening online, and banks must adapt fast if they want to keep up.

SDA Bocconi launches online program for AI-era personal branding

SDA Bocconi launches online program for AI-era personal branding

SDA Bocconi has launched a 7-week online program to help professionals build a strong personal brand for the age of AI recruiting. The course teaches simple, practical ways to boost your online presence, making you more visible to recruiters using algorithms. With short lessons and real assignments, learners finish with a polished LinkedIn profile and new skills in storytelling, digital strategy, and analytics. Success stories show big results, like landing job interviews and board positions after finishing the course. The program fits busy lives, helping people stand out and find new career chances in today's fast-changing job market.

Four moves to build a profitable personal brand by 2026

Four moves to build a profitable personal brand by 2026

To build a profitable personal brand by 2026, focus first on what results you help people get and how you earn money from it. Make offers that promise clear outcomes your audience truly wants, and use your own email or community channels to connect with them, not just social media. Create steady income by offering memberships or subscriptions. Lastly, use digital products and systems so your business can grow bigger without needing more of your time.

Edelman Study: 71 Percent of Hidden Buyers Favor Thought Leadership Over Sales

Edelman Study: 71 Percent of Hidden Buyers Favor Thought Leadership Over Sales

Many business buyers want smart, research-based content, not just sales pitches. The Edelman study says 71% of hidden buyers trust companies more when they share expert ideas instead of just selling. Employees sharing their expertise, creating original insights, and using both AI and human touch make brands stand out. Good thought leadership helps companies get noticed by buyers who usually stay in the background. Sharing quality ideas in the right places makes people trust you and want to do business with you.

Courts Raise Standards for Expert Testimony on Brands

Courts Raise Standards for Expert Testimony on Brands

Courts are now making it harder for experts to testify about brands, wanting clear proof of real skills, not just fancy titles or social media fame. Judges look for experts who can explain their methods simply and show solid, step-by-step reasoning. Lawyers must carefully check experts by asking about real cases, use of statistics, and how they handle tough questions. Digital records and AI tools help find out if experts are truly qualified. Being honest, clear, and well-documented makes an expert much more likely to succeed in court.

AI Transforms Creative Careers: Personal Branding Becomes Essential by 2026

AI Transforms Creative Careers: Personal Branding Becomes Essential by 2026

By 2026, creative jobs are being changed by AI, which makes art and writing very quickly. Because almost everything looks perfect now, clients want to see the real person and unique ideas behind the work. Creatives need to show their own stories, feelings, and values to stand out and get noticed. Personal branding - showing who you are and what you care about - matters more than ever. People will choose to work with those who can explain their choices and show their human side.