
Microsoft Clarity: AI Referrals Convert 3x Higher for Publishers
New Microsoft Clarity data confirms that AI referrals convert at rates up to three times higher than search or social media traffic. An indepth analysis of 1,277 publisher sites from November 2025 shows visitors from Large Language Models (LLMs) convert at 1.66% for free signups and 1.34% for paid subscriptions. While this traffic represents less than 1% of total sessions, its high quality presents a major opportunity for revenue and editorial teams.













