AI News & TrendsGenAI cuts B2B sales cycles by 1.2 months, shifts buyer expectations
Generative AI may be changing how B2B buyers shop, with about 89 percent using AI at some point in their process. This suggests buyers do more research on their own and come to meetings with a shortlist and specific questions. The average B2B sales cycle appears to be getting shorter, dropping from 11.3 months to 10.1 months. Buyers seem to expect faster, clearer answers from sellers, and more value is placed on data and case studies that AI can easily understand. Experts warn that AI-driven research is harder for sellers to track, which might make it tough to measure early interest and require new ways to spot serious buyers.













