Institutional Intelligence & Tribal KnowledgePepsiCo, Calbee Expand Hybrid Snack-Drinks as Grazing Trends Shift Market
Analysts suggest that snacks and drinks are blending together as more people want foods with added health benefits like protein and fiber. Companies like PepsiCo and Calbee are making new products that combine features of snacks and drinks, and these may change how food is organized in stores. This trend brings new challenges for making products and following rules about health and sustainability claims, which may now need more proof. Some brands are using subscriptions and flexible supply chains to keep up with demand for these daily nutrition products. Overall, it appears the market for hybrid snack-drinks is growing, but with some uncertainty about labeling and regulations.













