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Friday, February 6, 2026
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AI tools reshape employer brand, impacting 87% of organizations

AI tools reshape employer brand, impacting 87% of organizations

AI tools like ChatGPT are now the first to shape what job seekers learn about companies, even before visiting their career pages. Most organizations use these tools, but many candidates feel the process is cold and distant. Smart companies are making sure AI reads up-to-date and positive content about them, and they track what AI says to keep things accurate. Being open about how AI is used in hiring, and mixing human touches with tech, helps keep people interested and informed.

Channel99 unveils AI-driven Paid Search Optimization for B2B

Channel99 unveils AI-driven Paid Search Optimization for B2B

Channel99 has launched an AI-powered tool to help B2B marketers see exactly how their ad money turns into results. Their system uses machine learning to spot wasted spend, check if ads are seen, and connect spending to real customer actions. Because old tracking methods don't work well with new privacy rules, marketers need better proof that their efforts drive sales. Channel99 brings all the ad, sales, and finance data together, showing which campaigns make the most money, so teams can spend smarter. This helps marketers prove their value and make sure every dollar counts.

AI tools expand creator profit margins to 75% in 2026

AI tools expand creator profit margins to 75% in 2026

By 2026, smart AI tools help creators do more work by themselves, turning ideas into videos, blogs, and posts with just a laptop. These tools are cheap and easy to use, so creators save a lot of money and can earn bigger profits - up to 75%. Platforms like Copy.ai, Kapwing, and Buffer make writing, editing, and sharing content super fast. Now, even small teams or solo creators can reach more people online, make better content, and grow their business quickly.

Decart unveils Lucy 2, an open-source AI model for live video edits

Decart unveils Lucy 2, an open-source AI model for live video edits

Decart launched Lucy 2, a new open-source AI tool that lets people edit live videos just by typing what they want. With Lucy 2, changes like adding logos, swapping backgrounds, or turning people into cartoons happen instantly while streaming - no need for editing after the show. The system works quickly, keeping videos smooth and high-quality, and costs about $3 per hour to run. Marketers can now make live ads more fun and personal, such as showing different products based on where viewers are or letting shoppers try on virtual outfits. Experts think more live streams will use smart overlays like Lucy 2 very soon.

HockeyStack, Salesforce, HubSpot lead 2026 marketing analytics tools

HockeyStack, Salesforce, HubSpot lead 2026 marketing analytics tools

In 2026, top marketing analytics tools like HockeyStack, Salesforce, and HubSpot help companies see which ads and campaigns really bring in money. These tools combine data from ads, sales, and websites to show the full customer journey. With features like AI-powered reports and easy-to-read dashboards, teams can track exactly where their sales come from and make smarter decisions fast. Simple steps like connecting all your data and working together help companies save time and find hidden wins.

Latest News

monday.com Updates Platform With Governed AI, New Enterprise Controls
4h ago

monday.com Updates Platform With Governed AI, New Enterprise Controls

monday.com made big updates to make their platform easier and safer for teams in 2026. They added a new Recents view to help people find their boards much faster, saving lots of clicks. Their AI helper, Sidekick, now does more and can quickly turn work into documents with just one click. New rules give companies better control over who can edit or change things. All these changes mean monday.com is focusing on making work smoother and more secure for everyone.

AI Lead Scoring Lifts B2B Conversions Up To 30%
1d ago

AI Lead Scoring Lifts B2B Conversions Up To 30%

AI lead scoring is helping B2B companies turn more leads into sales, with some seeing up to 30% higher conversion rates. Using AI, marketers can spot the best prospects and let sales teams focus on the right people, saving money and time. These smart systems look at data like company info and past deals to predict who will buy, beating old-fashioned methods by a lot. Companies using AI see better results, like more meetings and lower costs to get new customers. Experts predict that by 2026, most B2B sales will use AI, making it the new normal for businesses.

AI Voice Market Expands to $11.7 Billion by 2026, Lowers Creative Barriers
1d ago

AI Voice Market Expands to $11.7 Billion by 2026, Lowers Creative Barriers

AI voice and video tools are making it super easy and fast to create polished content, helping more people make videos and audio without much effort. By 2026, the AI voice market could reach $11.7 billion, growing really quickly as more teams and creators use these tools for ads, training, and product demos. These platforms let users turn scripts into natural-sounding voices and matching clips in just minutes, all from one simple dashboard. But as AI tools spread, new rules and careful checks are needed to stop risks like deepfakes and copyright problems.

Salesforce: AI Lead Gen Investments Soar 120% by 2025
1d ago

Salesforce: AI Lead Gen Investments Soar 120% by 2025

Salesforce reports that companies are pouring more money into AI for finding new customers, with investments expected to rise 120% by 2025. Businesses are using AI to score leads, personalize messages, and quickly find the best sales opportunities. Many leaders believe AI is now critical for staying ahead, and they see big gains in revenue and lower costs. Teams that start using these smart tools now will get better leads and more sales when 2026 arrives.

EU fines LinkedIn €310M for GDPR, AI data privacy violations
1d ago

EU fines LinkedIn €310M for GDPR, AI data privacy violations

LinkedIn was hit with a huge €310 million fine by EU regulators because it used people's data for ads and AI without getting clear permission. The company didn't explain well how it used user information to make recommendations, which raised fears about unfair treatment and bias. Now, LinkedIn must change its privacy rules, be more open, and avoid using sensitive or children's data. This fine warns other tech companies to be careful with how they collect and use personal data, especially when using AI. The case shows the EU is getting tougher about protecting people's privacy online.

Impact.com Unveils 5-Step AI Content Checklist for Affiliates
2d ago

Impact.com Unveils 5-Step AI Content Checklist for Affiliates

Impact.com has launched a simple 5-step checklist to help affiliate marketers create trusted, human-like content even in a world full of AI summaries. The key steps include using original data, showing real proof, explaining expert opinions, testing products over time, and giving honest reviews. Marketers are advised to choose a specific topic, link their guides, and use clear headings so both people and search engines can find and trust their content. By following these steps, affiliates can stand out, earn more, and be seen as real voices in a crowded market.

8 Content Marketing Trends Shape 2026: AI, Video Dominate
2d ago

8 Content Marketing Trends Shape 2026: AI, Video Dominate

By 2026, content marketing will be all about smart AI tools working closely with people, eye-catching videos everywhere, and sharing content across many platforms. Marketers are using quizzes and polls to keep people interested and learn more about them. Fast, smooth websites and videos will matter more than ever, and every big piece of content will be reused in lots of different ways. Simple actions and quick wins will help brands stay ahead in this changing world.

Brands Will Spend $43.9 Billion on Creator Marketing by 2026
2d ago

Brands Will Spend $43.9 Billion on Creator Marketing by 2026

Brands in the U.S. will spend nearly $44 billion on creator marketing by 2026, moving more money away from old-fashioned ads to work with influencers. Smaller creators, especially those with just a few thousand followers, help brands talk to people more personally and get better results. Companies are using smart strategies and data to find the right creators, keep content always flowing, and measure what's working. This new way of marketing is helping brands spend less to get new customers and grow their reach, while also facing new challenges in tracking success and keeping costs down.

Google Ads AI Max shifts specialists to strategy, not bids
2d ago

Google Ads AI Max shifts specialists to strategy, not bids

Google Ads is now run mostly by smart AI, so specialists focus more on strategy than changing bids. These experts feed good data to the AI, set business goals, and make sure ads stay on track and safe for the brand. They use new creative testing and learn about data privacy to keep profits up, even without cookies. Instead of writing every ad line, they guide the AI and check its work. The best specialists are curious, good with numbers, and understand privacy rules.

AI Tweaks Reshape Social Feeds, Boost Short Video Spend to $1.04 Trillion
2d ago

AI Tweaks Reshape Social Feeds, Boost Short Video Spend to $1.04 Trillion

AI is changing what people see on social media, making short videos more important and causing ad spending to soar to $1.04 trillion. Platforms like Instagram and Facebook use smart algorithms to show more personalized content, while TikTok leads in short videos. Quick, catchy videos under two minutes get the most attention, and brands now team up with real creators for trust. Reddit's new ad system also helps companies reach the right groups, making ads work better and waste less. To succeed, marketers need to stay flexible and focus on authentic stories and smart targeting.