
Google AI Overviews cut organic clicks by 34.5%, forcing SEO rethink
Google's new AI Overviews are taking away 34.5% of clicks from regular search results, so SEO rules are changing fast. Now, brands need to show up inside AI-generated answers, not just on top search links. To win, sites must focus on being trustworthy, clear, and mentioned in AI answers, using things like clean layouts and expert bios. Tracking how often your brand is cited by AI is more important than old rankings. The key now is making sure your content is easy for AI to find and understand.













