
Bots now generate 51% of web traffic, surpassing humans
In 2024, bots made up 51% of all web traffic, slightly more than humans, according to Thales. Most of this traffic comes from bad bots, especially on retail and travel sites, which may mean real visitors are now the minority. This rise in bot activity might make online data and advertising less reliable, as bots can click ads, fill forms, and change real numbers. Some experts suggest new ways to prove if someone is human online, but these ideas still face problems. It appears that fighting bots now needs constant checking to tell real people apart from software.













