
HubSpot: 94% of Marketers Adopt AI for Content Creation in 2026
By 2026, almost all marketers (94%) will use AI to help make content, from coming up with ideas to editing. But as machines do more, people worry about trusting what they see, so companies add labels to show what humans checked. Most money goes to short videos and emails, since these get the best results and help brands stand out. Marketers now need new skills to guide and check AI, making sure stories stay real and honest. In this fast-changing world, trust and clear rules matter as much as shiny new tech.













