
Agile Marketers Pivot to AI Governance as Non-Agile Teams Lag
A recent survey suggests that agile marketing teams are much further along in using AI than non-agile teams, with 39 percent of agile groups fully integrating AI compared to only 13 percent of non-agile ones. Agile teams now face new challenges around AI governance and oversight, while non-agile teams still struggle with concerns about data quality and AI accuracy. The report notes that different problems require different solutions for each group. There appears to be a risk that teams who delay AI adoption due to trust issues may fall even further behind as AI practices and requirements advance.













