
Instagram updates algorithm, tests captions, launches Plus in July 2026
Instagram has made changes to its algorithm and dashboard, including new metrics like Skip Rate and Retention Chart, which may help users spot where viewers lose interest. The platform is testing carousel posts with multiple captions, and experts think this might help brands localize their content. Instagram's algorithm now seems to focus more on active user engagement, such as DM shares and time spent watching, and follower count may not matter as much for reach. Instagram Plus, a paid option for regular users, is rolling out with features like 48-hour Stories and Ghost Mode. Early feedback suggests some new features might increase views, but strong evidence has not yet appeared.













