
2026 report: B2B deals stall as buying committees grow to 13 stakeholders
In 2026, B2B deals are slowing down because buying committees have grown to 13 people, making decisions harder and slower. Most buying happens in big teams, with long research periods and lots of stalls before a final choice. AI is helping sales teams move faster and get better leads, with most teams now using AI for research and predictions. Partnering with other companies also speeds up deals, builds more trust, and increases deal size. More than half of enterprise revenue now comes from these partner-driven sales instead of direct selling.













