
Semrush: Content marketing jobs split in two, leadership up 376%
Content marketing jobs are splitting into two clear groups: leaders who plan and measure results, and creators who make videos, podcasts, and social posts. Leadership roles have jumped 376%, while middle jobs dropped, and hands-on creator roles soared 1,261%. Analytics, AI, and storytelling are now must-have skills, while just writing matters less. If you can mix creative ideas with data smarts and work with new tech, you'll get ahead. Pure writers risk being left behind as brands want people who can do more and keep up with change.













