
Amazon AI Tool Explains Product Recommendations, Boosts Sales 12%
Amazon's new AI tool, 'Help Me Decide,' is transforming online shopping by explaining product recommendations with unprecedented transparency. This feature provides clear, personalized reasons for its suggestions after a user compares multiple items, a move detailed by TechCrunch. The launch marks a significant shift from opaque algorithms to conversational assistants designed to build shopper trust and guide informed decisions.













