
The AI Experimentation Trap: Strategies for Driving ROI in Generative AI Investments
Most companies fail to get real value from generative AI because they run scattered, small projects that aren't tied to big business goals. These "AI experiments" often stay stuck as pilots and never grow into real solutions. Real success happens when businesses use AI to solve important, everyday problems that affect many people. Winning teams work across departments and have the power to make changes. Companies that link AI to their core strategy, culture, and ways of working













