
McKinsey: Marketers Prioritize, Experiment, Scale AI for 22% Efficiency Gain
To achieve significant efficiency gains, marketers must prioritize, experiment, and scale AI with a disciplined strategy. As 2025 approaches, CMOs seek a practical playbook for adopting generative and agentic AI. New McKinsey research identifies these tools as "critical levers for competitiveness," cautioning that leaders are already gaining a significant advantage (Past Forward: The Modern Rethinking of Marketing's Core). This guide provides a clear roadmap to turn ambition in













