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Seek integrates NielsenIQ's Omnishopper data for CPG consumer insights
AI News & Trends

Seek integrates NielsenIQ's Omnishopper data for CPG consumer insights

Seek's Insight Cloud is now using NielsenIQ's Expanded Omnishopper panel, which tracks over 8 billion verified purchases from 250,000 households in 53 countries. This data set may offer the industry's largest single view of consumer activity, according to the company. Seek has built four ready-made apps to help brands and retailers understand shopping patterns, plan promotions, and respond to changing habits. NIQ's data suggests brand loyalty might be declining as shoppers look for value and switch brands more often. The companies plan to add more features in 2026, but some details about future updates are still uncertain.

AI-Native Retailers Cut Costs Up To 70% With Intelligent Automation
AI News & Trends

AI-Native Retailers Cut Costs Up To 70% With Intelligent Automation

AI-native retailers may cut operational costs by 20 to 70 percent using intelligent automation, according to recent case studies. Companies like Amazon, Walmart, and Alibaba report large savings and faster operations after using AI for tasks such as picking, sorting, and route planning. However, many projects do not succeed because poor or messy data often stops progress. Some experts suggest that appointing special leaders, called AI champions, might help companies improve their results by focusing on good data and choosing the right technology.

Trump's EO 14409 Creates AI Cybersecurity Clearinghouse, Frontier Model Access
AI News & Trends

Trump's EO 14409 Creates AI Cybersecurity Clearinghouse, Frontier Model Access

President Trump signed Executive Order 14409, which may help address AI cybersecurity risks by setting up a voluntary framework for AI developers and telling agencies to improve their cyber defenses with AI. The order creates an "AI Cybersecurity Clearinghouse" to help share and fix AI vulnerabilities, and suggests that certain high-risk AI models, called "covered frontier models," could be reviewed by the government before release. The order appears to encourage, but does not require, companies to give the government early access to these models. Industry responses suggest the framework might become important for doing business with the government, and the voluntary label could become an international standard for powerful AI systems.

Retail BI adopts agentic AI for real-time customer action in 2026
AI News & Trends

Retail BI adopts agentic AI for real-time customer action in 2026

By 2026, retail business intelligence may shift from simply showing past data to taking real-time actions for customers, such as sending coupons and restocking items automatically. This change appears to be powered by agentic AI, which can predict customer preferences and act without human help. However, experts warn that poor data quality might slow progress, with many AI projects possibly failing if the data is not ready. Where data is reliable, AI may help retailers keep more customers and increase revenue. The market for these retail analytics tools seems to be growing, as cloud platforms make them more accessible to mid-sized businesses.

AI and A/B testing transform social ad campaign performance
AI Deep Dives & Tutorials

AI and A/B testing transform social ad campaign performance

A/B testing and AI are helping marketers improve their social ad campaigns by testing one change at a time and using platform tools to check results quickly. Experts suggest running tests with at least 1,000 users for about one to two weeks and writing clear, measurable goals. Case studies suggest that changing just one thing, like a call-to-action, may lead to big improvements. AI appears to make tests faster by sending more users to better ads in real time, though results can vary. Marketers are also reminded to keep good records of each test and keep testing new ideas to always improve their ads.

Gap expands AI marketing with Google Cloud, Zeta, Publicis Sapient
AI News & Trends

Gap expands AI marketing with Google Cloud, Zeta, Publicis Sapient

Gap Inc. has started an AI-led marketing program with Google Cloud, Zeta Global, and Publicis Sapient to help make faster decisions and connect better with customers. This effort brings together customer data, marketing tools, and new ways of working that may lower costs and increase sales. Early tests suggest the AI tool helped boost sales by about 28 percent and made campaign work faster. The program's long-term goal is to break down barriers between teams and keep more customers. This move appears to match what other retailers are doing, as more companies try data-driven and real-time marketing approaches.

N-able Unveils Shadow AI Visibility for Unapproved AI Tools
AI News & Trends

N-able Unveils Shadow AI Visibility for Unapproved AI Tools

N-able has released a Shadow AI Visibility feature that helps companies see how employees use AI tools without needing extra software agents. The tool may help track which AI tools, machines, users, and processes are involved, and shows this information on a live map for audits. Many workers reportedly use AI without approval, which appears to create risks for data security. N-able's tool might help companies manage these risks by making it easier to spot unapproved AI use. It is not yet clear how effective the tool is, as adoption numbers and results are still unknown.

Ukrainian SaaS Firm Unveils AI Finance Platform for European Mid-Market
AI News & Trends

Ukrainian SaaS Firm Unveils AI Finance Platform for European Mid-Market

A Ukrainian software company has launched a new cloud platform that combines general ledger, multi-entity consolidation, and AI-powered analysis in one subscription. Analysts say similar tools are already used by many medium-sized businesses in Ukraine, suggesting there may be demand for these features in Europe. The company faces challenges from wartime regulations, but rising cybersecurity needs in Ukraine might help its reputation with European clients. Early pilot users in Poland and the Baltics are testing the platform, and there may be strong interest once regulatory barriers are cleared.

Ukrainian SaaS Grows to $1.2B in 2026, Driven by Cloud Adoption
AI News & Trends

Ukrainian SaaS Grows to $1.2B in 2026, Driven by Cloud Adoption

Ukrainian SaaS companies may reach $1.2 billion in 2026, mainly due to more cloud use and strong partnerships with providers like AWS and Microsoft Azure. Industry reports suggest most medium businesses now use SaaS, especially in retail and e-commerce, while local providers compete by offering lower prices. Security rules and the need to switch from Russian software appear to push companies to choose private or local cloud options. However, challenges such as internet outages, staffing problems, and not enough skilled cloud security workers might slow future growth. Analysts warn that without solutions to these problems, the expected increase in cloud spending for 2026 may not happen.

Seek integrates NIQ data, launches 4 new consumer insights apps
AI News & Trends

Seek integrates NIQ data, launches 4 new consumer insights apps

Seek has added data from NielsenIQ's Expanded Omnishopper panel into its Insight Cloud platform, which may give brands faster access to detailed shopper insights. Four new apps have launched to help companies see what shoppers buy together, track first-time buyers, understand trip types, and better plan store operations. The Omnishopper sample grew to about 250,000 households, which suggests better coverage of younger and family shoppers, and more visibility for new brands. The connection of panel data with store sales may speed up analysis and offer a fuller view of shopping behavior. Early signs suggest spending is rising most in Health & Beauty and Baby Care, while brands might use these new tools to adjust marketing as shoppers seem less willing to accept higher prices.

AI Companion Devices Pivot from Task Lists to Relationships in 2026
AI News & Trends

AI Companion Devices Pivot from Task Lists to Relationships in 2026

AI companion devices in 2026 are shifting from just doing tasks to building emotional connections with users, aiming to feel more like friends. These devices may remember details about users and try to adjust to their moods, using features like voice, touch, and even heat. Some reports suggest that people, including many teens, are talking to these AI companions for comfort, but there are worries about privacy and users becoming too attached. Experts warn that these technologies may collect sensitive data and create "pseudo-intimacy," and there are calls for more rules to protect users. It remains unclear how much AI companions can balance friendship and reliability in the smart homes of the future.

Fast Simon unveils AI personalization for brand merchandisers
AI News & Trends

Fast Simon unveils AI personalization for brand merchandisers

Fast Simon has launched an AI tool that may help brand merchandisers get real-time product insights without needing data science skills. The tool appears to work for Shopify brands and uses shopper behavior data while protecting personal information. Early reports suggest stores using it saw increased revenue and shopper conversion, but these results are still preliminary. Experts think this kind of AI could become a regular part of merchandising work, though whether it will lead to wider market use is not yet clear.

Colabz AI Studio Launches Generative Platform for E-commerce Marketers
AI News & Trends

Colabz AI Studio Launches Generative Platform for E-commerce Marketers

Colabz AI Studio has launched a generative platform that may help e-commerce marketers create brand visuals quickly, using just one reference photo. The system appears to capture a brand's style rules and guide image creation, offering features like video generation and different editing options. Pricing starts with a free tier and goes up to custom enterprise plans, and the company claims it is priced lower than traditional product photography. Studies suggest brands could create content much faster and possibly much cheaper than using traditional studios. Analysts say Colabz might stand out for combining photo, video, and brand consistency features, but experts think human photographers are still important for certain creative tasks.

Salesforce launches Agentforce Commerce, unifies AI agents for retail
AI News & Trends

Salesforce launches Agentforce Commerce, unifies AI agents for retail

Salesforce launched Agentforce Commerce in June 2026, bringing its Shopper, Buyer, and Merchant AI agents together on one platform for retailers. Early reports from Salesforce suggest that retailers using Agentforce saw big increases in site visits and sales, though results may differ. The system connects to popular AI services like ChatGPT and Google Gemini, with more features and payment options planned soon. Analysts say these tools might help stores reach more interested shoppers and improve customer experiences. Over 6,000 companies have reportedly signed up, but some features may still be catching up for headless storefronts.

Salesforce Marketing Cloud Unveils AI Predictive Tools, Flow Builder Upgrades
AI News & Trends

Salesforce Marketing Cloud Unveils AI Predictive Tools, Flow Builder Upgrades

Salesforce Marketing Cloud's new updates include AI tools that may help predict customer actions and automate marketing tasks. Real-time data syncing and improved Flow Builder features suggest users can quickly connect and use data across different systems. Some features, like Predictive Scores and Audiences, are in public beta and might change as they develop. Experts believe these changes could make marketing more data-driven, but full benefits may depend on data quality, licensing, and user training. Salesforce appears to be moving toward one data system and easier automation, but how fast companies use these tools might vary.