
States expand AI likeness laws, requiring consent and disclosures by 2026
Several U.S. states, like California and Tennessee, have updated their laws to require consent before using a person's likeness with AI, and more states might adopt similar rules by 2026. New laws also suggest companies must clearly tell people when they are interacting with AI or seeing AI-made content, but details about how and where to display these notices are not always clear. Because rules differ across states and countries, companies may need to check what laws apply wherever their AI content is used. Experts recommend getting written permission, using easy-to-understand labels, and having quick ways to remove content if asked. Regulators are still working on more guidance, so companies may need to keep updating their practices as new rules develop.













