
Google Unveils Universal Commerce Protocol, AI Checkout for Shopping
Google has launched new shopping tools that use AI and aim to keep shoppers on Google's own platforms. These tools may help people buy products directly in Google Search or the Gemini app, and can answer questions using a brand's own voice. Experts suggest that brands might need to improve product data so agents can find and show their items. Amazon and TikTok Shop are still strong competitors, and it appears Google wants to close the gap. It is not clear yet if shoppers and brands will use these new features enough for Google's plan to work.













