
Attentive unveils agentic AI marketing tools for holiday campaigns
Attentive announced new agentic AI marketing tools at its Thread 2026 event, which may help shape how brands run holiday campaigns. The tools, including Brand Voice 2.0, Reporting Agent, Predictive Analytics, and AI Campaigns, are expected to be available before Black Friday Cyber Monday 2026. Attentive suggests these AI agents can learn, recommend, and act across different channels, which might lead to faster and better marketing decisions. Industry feedback indicates these systems may move teams toward more automated and personalized marketing. This focus could mean that in 2026, more businesses will use machine-readable data and faster testing to improve their campaigns.













