
AppsFlyer Raises $1 Billion+ at $2.7 Billion Valuation for Product, Privacy Expansion
AppsFlyer has raised over $1 billion at a $2.7 billion valuation to help grow its product, privacy features, and global reach. The investment group, which includes Google, Meta, Unity, and Moloco, now owns a large minority stake, and the structure may help keep AppsFlyer's measurement tools neutral. The money may be used for expanding internationally, improving privacy research, building AI-powered tools, and possible company purchases. AppsFlyer's recent deals and new funding could help speed up new features and connect measurement across channels. Experts believe the neutral ownership might help AppsFlyer keep the trust of advertisers who want independent data.













