AI News & Trends
AI widens marketing's attribution gap, forcing CMOs to adapt
AI may be making it harder for brands to track which marketing efforts are working, as clicks that used to prove results are now harder to see. Experts warn that AI chatbots change how people shop, so some helpful actions may not be counted. Some companies are trying new ways to measure and reward creators and partners, like using higher commissions or tracking more kinds of customer interactions. These steps might help find hidden influence and make sure marketing money is spent well.
