
OpenAI Ads Manager Expands Self-Serve, Targets Small Businesses with CPC Bidding
OpenAI Ads Manager became available for all U.S. businesses on May 5, 2026, allowing small and medium companies to run ads on ChatGPT with no big spending minimum. Early reports say ads are sold by cost-per-click, usually around $3-5 per click, and only show to free and Go users, not those with paid accounts. Average click rates appear to be about 0.68 percent, but some brands may see higher results. Analysts suggest this change could be important for OpenAI's goal to make more money from ads, but it remains unclear if this approach can compete with Google and Microsoft. OpenAI is adding more tools for advertisers while keeping user privacy strong.













