
Invoca 2026 Data: ChatGPT Calls Top Lead Quality at 49%
Invoca's upcoming 2026 report suggests that phone calls starting from ChatGPT conversations may have a higher lead quality than other channels, with 49 percent of these calls becoming qualified leads. This rate is about ten points above the average for all sources, but only about 40 percent of those leads actually convert during the call, which is close to the usual conversion rate. The data only covers a small portion of total calls, as ChatGPT referrals make up a minor share compared to other marketing channels. Analysts say the high lead rate may mean people using generative AI to find businesses could have stronger intent, but operational factors like how fast calls are answered might still affect final sales. Invoca's findings may not represent the whole market, and more data is needed for broader comparisons.













