
Klaviyo expands retail AI with new personalization engines, Shopify integration
Klaviyo has added new AI-powered personalization engines that use real-time data to help merchants automate emails, predict orders, and sync inventory quickly. The system may write subject lines, choose send times, and suggest marketing rules, while also estimating things like when a customer might order again or if they might leave. Deeper integration with Shopify lets stores automatically match emails to each shopper's language and currency, and update inventory in real time. Early feedback suggests some users see higher revenue, but cost may still be a concern. The company says it uses only customer data given with consent, matching the trend toward privacy-focused marketing.













