
Shopify Unveils SimGym, an AI Tool for Synthetic A/B Testing
Shopify introduced SimGym, a new AI tool that lets stores test changes using thousands of virtual shoppers instead of waiting for real visitors. Even small shops with little traffic can now spot problems and improve their stores quickly. SimGym uses powerful NVIDIA chips to run up to 400,000 simulated sessions each day, giving fast, low-cost feedback. Early users say it's like a flight simulator for stores, making it easier and safer to try out new ideas. Shopify hopes this tool will soon help all stores find winning layouts before real shoppers ever visit.













