
Swift, McConaughey Trademark Voices, Likenesses to Combat AI Deepfakes
Taylor Swift and Matthew McConaughey have filed trademarks for their voices and images to help fight AI deepfakes, which may misuse their identities. These trademarks could let them stop or remove fake content by claiming trademark infringement, but experts say this strategy is still untested in courts. Congress is also considering new laws that might give people more clear rights over digital copies of their voice and likeness. Legal experts suggest this approach appears promising but is still experimental, as no court has yet decided if AI voice clones break trademark laws.













