
Walmart Acquires Vibe.co for $1.4 Billion, Expands CTV Ad Tech
Walmart has agreed to buy ad-tech company Vibe.co for about $1.4 billion, bringing over 10,000 advertisers and new connected-TV technology to Walmart Connect. This deal may help smaller brands and performance marketers start advertising on streaming TV at lower costs. Walmart says the new platform could connect ads to both in-store and online sales, which might give advertisers better ways to track results. Experts suggest the move could help Walmart compete with larger ad businesses like Amazon, but Walmart's ad group is still much smaller. The final impact of the deal will depend on how well advertisers use the new tools and if they see real sales growth.













