
IAB: 86% of Ad Buyers Adopt Generative AI Video
Generative AI video is rapidly becoming an essential tool for marketers and ad buyers. The latest texttovideo engines empower growth teams to convert simple text prompts into studiograde footage in minutes, significantly reducing production costs and turnaround times. In an escalating arms race for consumer attention, AI video levels the playing field, enabling lean teams to prototype, test, and localize creative that once demanded full production crews.













