Engineered Culture: The New Digital Transformation ROI
Engineered culture is now the most important factor for digital transformation success, even more than money. Companies with strong, healthy cultures get more than twice the return on their tech investments and bounce back faster after problems. This is because leaders communicate openly, recognize good work fast, and use AI to save and share what teams learn. The best companies treat culture like something they always improve, making sure it truly helps them grow and adapt.