X explores USDC stablecoin payouts for creators

Serge Bulaev

Serge Bulaev

X is considering letting creators get paid in USDC stablecoin, but this is still being explored and not confirmed. The company may move from its old payout methods to a new system called Original Content Rewards, and the stablecoin option might be tied to this change. It is not yet clear when or where this feature might launch, or how wallets and fees will work. Using stablecoins could help creators, especially in countries with slow or costly bank transfers, but many details and rules are still unknown. For now, creators may see stablecoin payments as a faster way to get paid, but X is still using its old payment system while it works out the details.

X explores USDC stablecoin payouts for creators

X is exploring the use of USDC stablecoin payouts for creators as part of a significant push to streamline cross-border payments and reshape its creator economy around verified users and long-form material.

What has been confirmed so far

X is exploring USDC stablecoin payments for creators but has not confirmed a launch timeline or specific details. This potential shift is tied to the platform's transition to a new Original Content Rewards system, but for now, all creator payouts continue to be processed through Stripe.

  • Current Payout System: X currently pays creators via Stripe every two weeks, with a $10 minimum. Eligibility requires a Premium or Verified Organization subscription and at least 500 verified followers.
  • Transition to New Model: The legacy Revenue Sharing model is reportedly being replaced by a new system called Original Content Rewards, with the stablecoin option linked to this transition.
  • Token Under Consideration: While X is exploring stablecoins like USDC, sources cited by Yahoo Finance confirm that no specific token has been officially selected.

Key unknowns under discussion

  • Launch Timeline: Whether the feature will launch alongside the new Original Content Rewards program or at a later date.
  • Geographic Availability: Which countries will be included, particularly for creators in markets with limited banking infrastructure.
  • Wallet Integration: Whether X Money or an external third party will manage wallet support and fund custody.
  • Fees and Fund Recovery: The structure of conversion fees and official procedures for handling lost or misdirected funds.
  • Payout Choice: If stablecoin payouts will be an optional choice for creators or the new default method.

Why stablecoins matter to X's creator strategy

Integrating stablecoins could significantly benefit X's creator strategy. Stablecoin payment rails can reduce cross-border settlement times from days to minutes and allow creators to hold dollar-denominated assets without needing a U.S. bank account. This model has a precedent in Meta's pilot program, which offers USDC payouts in Colombia and the Philippines. By offering faster, lower-cost transfers, X could better retain and attract creators in underbanked regions, a key demographic for its focus on verified, long-form content.

How creators are preparing

In anticipation of potential changes, many X creators are diversifying their income streams to build financial resilience. A common strategy involves combining multiple revenue sources:

  1. Revenue from X's ad and reward shares
  2. Paid subscriptions for exclusive follower content
  3. Affiliate marketing links within relevant threads
  4. External revenue from courses or consulting services
  5. Potential cryptocurrency payouts to be held or converted

This diversified approach helps insulate creators' earnings as X refines its payment systems. Experts predict that if stablecoin payouts are introduced, they will likely be opt-in, similar to Meta's implementation, rather than a mandatory replacement for traditional fiat payments.

Regulatory and operational hurdles

Significant regulatory and operational hurdles remain. X has not yet clarified its approach to compliance, tax reporting, or regional availability. Furthermore, critical operational details like wallet verification, handling mistaken transfers, and user support for key recovery must be addressed before launch.

Until these issues are resolved, X will continue using its existing Stripe-based payout system, confirming that the stablecoin option remains exploratory. The next official update is anticipated alongside the release of eligibility criteria for the Original Content Rewards program. For now, creators view the potential for crypto payouts as a promising way to accelerate earnings, particularly in regions with slow or costly banking systems.