
Bihar adopts pay-per-view model for creators promoting government schemes
Bihar has introduced a policy to pay social-media creators who promote government schemes, using a model that pays ₹10,000 for every 1 lakh verified views, up to a limit. Creators must first get approval from the state's Information and Public Relations Department, and must clearly label paid content. The policy aims to use influencers for wider digital reach and to make information more relatable, but whether this leads to more citizen engagement is unclear. Some details, such as rules for repeat payments and guidelines for smaller creators, have not yet been finalized. The policy's success might depend on transparent checks and how quickly payments are made.













