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Meta expands AI ads, creator tools for higher ROAS, engagement

Meta expands AI ads, creator tools for higher ROAS, engagement

Meta is boosting its ads and creator tools with new AI features, helping brands and Instagram creators reach more people and make more money. Their new Andromeda system tests lots of ad versions quickly, which led to people remembering ads better and advertisers getting more sales for their money. Creators now have more ways to earn, like subscriptions, bonuses for popular videos, and getting tips in live streams. Meta is moving fast to make ads almost fully automatic by 2026, but brands still need to tell good stories that AI can't create. Meanwhile, TikTok and Google are watching and might soon add similar features.

Influencer Marketing Pivots to Performance, AI Boosts ROI in 2026

Influencer Marketing Pivots to Performance, AI Boosts ROI in 2026

In 2026, influencer marketing is all about results you can see and measure. Brands pay to boost creator posts that actually lead to sales, using smart AI tools to pick winning content and track every click and buy. Small creators, called micro and nano influencers, shine because their fans trust them and they cost much less. Most brands now combine paid and natural posts, using shoppable links so it's easy to see what works. Long, steady partnerships with these creators build more trust and better sales than one-time ads.

OpenAI shuts down Sora, reallocates GPUs for enterprise AI

OpenAI shuts down Sora, reallocates GPUs for enterprise AI

OpenAI is shutting down its video tool Sora because it cost too much and didn't make enough money. The tool burned $1 million a day but had fewer than 500,000 users, and it also faced technical and legal problems. OpenAI will use its powerful computers for new business tools and big company projects instead. Sora's end shows it's hard to make AI video tools that are both cool and profitable. Now, OpenAI plans to mix Sora's best ideas into a new tool for helping people at work make presentations and short videos.

AI Social Listening Integrates with CRMs for Real-Time Leads

AI Social Listening Integrates with CRMs for Real-Time Leads

AI social listening tools now connect with CRMs, turning every emoji or comment on social media into possible sales leads in real time. These smart systems read emotions, pick up on sarcasm, and spot what people really want, sending this info straight to sales teams so they can act fast. Marketers love that this makes customer profiles richer, launches campaigns automatically, and measures success across channels, but setup can be tricky and costly. When done right, brands can respond quickly, keep customers happy, and grow faster by making every online mention count.

OpenAI shuts down Sora video platform after low usage, zero Disney funds

OpenAI shuts down Sora video platform after low usage, zero Disney funds

OpenAI is shutting down its video app, Sora, after only six months because not many people used it and a big money deal with Disney fell through. Downloads dropped fast, and Sora didn't make much money. Some people also used the app to make fake videos of famous people, causing worry about deepfakes. Without Disney's help and with growing problems, OpenAI decided to stop Sora and focus on other projects. Other companies will keep trying to make better AI video tools, but the risks remain.

Google launches Search Live globally, powered by Gemini 3.1 Flash Live

Google launches Search Live globally, powered by Gemini 3.1 Flash Live

Google is releasing Search Live worldwide on March 26, 2026, letting people talk to Google and use their phone cameras to get instant answers. Powered by Gemini 3.1 Flash Live, this feature works in over 200 countries and over 90 languages, helping users solve problems, recognize objects, and translate things just by speaking or showing them to the camera. Search Live gives quick spoken replies, even in noisy places, and shows helpful links on the screen. The new tool is easy to use and helps people get things done without using their hands or typing, right in the Google app.

Marketers Update FAQ Playbook for AI, Zero-Click Search, and Video

Marketers Update FAQ Playbook for AI, Zero-Click Search, and Video

Marketers are changing how they answer common questions because people now search everywhere - AI chats, videos, and social media. Most users won't click on websites anymore, so content needs to be short, clear, and easy for AI to use. Videos and quick clips are very important, especially on sites like YouTube and TikTok. Marketers also use AI to work faster and get better results, and they measure what really influences people, not just clicks. They must keep updating their FAQs and follow new rules to stay ahead.

Patreon CEO Calls AI Firms' 'Fair Use' Argument "Bogus"

Patreon CEO Calls AI Firms' 'Fair Use' Argument "Bogus"

Patreon's CEO says AI companies are using creators' work for free, calling their "fair use" excuse fake. Many creators and artists are suing big tech firms for taking their books, art, and videos to train AI. The CEO wants creators to get paid, maybe through small payments every time AI uses their stuff. So far, courts are still figuring out if taking this work is legal or not, while tech companies keep getting richer and artists get nothing. The big question now is who will decide if creators get paid for their work used by AI.

2026 Social Media Trends: AI Becomes Infrastructure, Carousels Outperform Video

2026 Social Media Trends: AI Becomes Infrastructure, Carousels Outperform Video

In 2026, almost everyone in social media uses AI like it's a normal tool, making work faster and easier. People now prefer posts that feel real and honest, not too polished or fake, and trust brands that show real faces and behind-the-scenes moments. Carousels with multiple slides now get more likes and attention than videos on sites like Instagram and LinkedIn. Simple, raw stories and easy-to-swipe carousels are what audiences really love. Brands need to focus on being real and personal while using AI to save time.

Arcads AI, Sora, Claude integrate to generate viral UGC ads in minutes

Arcads AI, Sora, Claude integrate to generate viral UGC ads in minutes

Brands can now make super-realistic viral ads in just minutes using AI tools like Arcads, Sora, and Claude. This new workflow skips cameras and studios, letting marketers create cool, believable videos that look like they were shot on a phone. With this method, making an ad takes only about 18 minutes, saving lots of money and letting brands test more creative ideas. AI ad makers are becoming popular because they can create lifelike videos that get more clicks and cost less. The future of ads is fast, cheap, and full of endless creative options thanks to AI.

New 2026 data: AI lifts landing page conversions 35% on average

New 2026 data: AI lifts landing page conversions 35% on average

AI is making landing pages much better, boosting conversion rates by an average of 35% in 2026. Different industries see big gaps: some, like catering, can get up to 18%, while others, like SaaS, are much lower. Email brings the best results, with nearly one in five visitors converting. Many companies still miss out by not using A/B testing, but those who use smart AI tools see much faster and bigger improvements. The best teams use machine learning to test, personalize, and change pages quickly, getting more customers in less time.

Affiliate Marketing Revenue Jumps 71% for Creators in 2026, Video Fuels Growth

Affiliate Marketing Revenue Jumps 71% for Creators in 2026, Video Fuels Growth

Affiliate marketing is booming for creators, with their earnings jumping 71% in 2026. Videos on platforms like TikTok and YouTube are driving most of this growth, making people more likely to buy after watching. About half of shoppers buy something within a day after clicking a video affiliate link. Brands and creators are working together more closely, and most creators now use video as their main way to share affiliate links. This trend is set to keep growing fast as more people watch and shop through video.

LinkedIn unveils Premium All-in-One, bundles AI tools for SMB growth

LinkedIn unveils Premium All-in-One, bundles AI tools for SMB growth

LinkedIn just launched a new tool called Premium All-in-One to help small and midsize businesses grow faster. This all-in-one dashboard puts marketing, hiring, and finding sales leads in one place, using smart AI to make life easier for busy owners. For $99.99 a month, businesses get ad credits, hiring credits, and daily lead suggestions, saving hours every week. Early users saw more sales, more profile views, and more followers. LinkedIn's AI helps people work smarter, but real human connections are still key to success.

GuideFlow Ranks 15 Top Influencer Platforms for 2026 Marketing

GuideFlow Ranks 15 Top Influencer Platforms for 2026 Marketing

GuideFlow's latest report picks out the 15 best platforms for influencer marketing in 2026, making it easy for brands to choose the right tools. Some big names like GRIN and CreatorIQ lead the pack, offering huge creator lists and cool features for big companies. The market is huge and keeps growing, with options from free tools to pricey custom plans. Smaller brands and startups can also find helpful, cheaper tools that fight fake followers and use smart AI. The report says matching goals to features is key, and new tech like TikTok links and AI scoring is making influencer marketing more powerful than ever.

Persistent Systems, NVIDIA Launch AI Drug Discovery Tool GenMolVS

Persistent Systems, NVIDIA Launch AI Drug Discovery Tool GenMolVS

Persistent Systems and NVIDIA have launched GenMolVS, a powerful AI tool that helps scientists find new medicines much faster and cheaper. GenMolVS uses smart computer programs to predict protein shapes, create new drug-like molecules, and test how well they might work, all in just days instead of months or years. This tool can cut years off the drug discovery process and save millions of dollars. It also keeps all the research steps clear and traceable, which is very important for safety rules. GenMolVS is part of a big wave of AI coming to drug research, making labs more like self-driving factories for new medicine.