
2024 AI Inconsistency Forces Brands to Rethink Governance
The challenge of AI inconsistency in 2024 is forcing brands to rethink their governance as the issue moves from academic curiosity to a primary boardroom concern. As enterprises scale generative AI assistants, they find that even minor adjustments to prompts or model weights can fracture brand voice and erode customer trust. The critical question for marketing leaders is how to maintain stable outputs for customers while continuously improving the models. The solution lies in a strategic blend o













