
Meta expands AI ads, creator tools for higher ROAS, engagement
Meta is boosting its ads and creator tools with new AI features, helping brands and Instagram creators reach more people and make more money. Their new Andromeda system tests lots of ad versions quickly, which led to people remembering ads better and advertisers getting more sales for their money. Creators now have more ways to earn, like subscriptions, bonuses for popular videos, and getting tips in live streams. Meta is moving fast to make ads almost fully automatic by 2026, but brands still need to tell good stories that AI can't create. Meanwhile, TikTok and Google are watching and might soon add similar features.













