Brands face declining trust, search rankings from unchecked AI content
Many brands are losing trust and dropping in search rankings because they use too much unchecked AI-written content. People are starting to notice and dislike AI in ads, leading to "AI fatigue" and less engagement. Search engines like Google are also punishing AI-heavy pages that feel generic or lack real expertise. To keep trust and stay visible online, brands need editors to check AI writing, run it through plagiarism and fact-checking tools, and add unique human touches. Companies that slow down and add these steps are doing better than those that just rush to publish with AI alone.
