Personal Influence & Brand
Courts Raise Standards for Expert Testimony on Brands
Courts are now making it harder for experts to testify about brands, wanting clear proof of real skills, not just fancy titles or social media fame. Judges look for experts who can explain their methods simply and show solid, step-by-step reasoning. Lawyers must carefully check experts by asking about real cases, use of statistics, and how they handle tough questions. Digital records and AI tools help find out if experts are truly qualified. Being honest, clear, and well-documented makes an expert much more likely to succeed in court.
