AI Leaders Adopt Chief Question Officers to Avoid Turing Trap
Serge Bulaev
Leaders in AI are now hiring Chief Question Officers (CQOs) to make sure people and machines work together, not just let AI take over. This helps companies solve problems faster, make better decisions, and keep things fair. Research shows that asking the right questions and using AI to help, not replace, people leads to happier workers and customers. Rules like always having a human check important results make sure AI is used safely. The best leaders learn new skills so people and AI can team up for the best results.

To avoid the "Turing Trap," forward-thinking AI leaders are appointing Chief Question Officers (CQOs) to guide strategy. The Turing Trap, a term coined by economist Erik Brynjolfsson, describes the misguided rush toward full automation instead of human-AI augmentation. As highlighted in AOL News, the CQO's role is to steer AI initiatives with critical judgment, shifting the focus from replacing people to orchestrating powerful human-AI teams for superior performance and fairer outcomes.
Asking Better Questions: The CQO Advantage
Companies are appointing Chief Question Officers to strategically guide AI integration. This role focuses on formulating critical questions that ensure AI tools augment human capabilities, driving productivity and innovation, rather than simply automating jobs and falling into the counterproductive 'Turing Trap' of direct human replacement.
Brynjolfsson's research proves the value of this approach. Data on the Workhelix portal shows that when customer support agents were augmented with a generative AI tool, their issue resolution rate increased by 14%, while agent turnover fell and customer satisfaction improved. A CQO creates value by identifying tasks where AI can boost - not displace - human judgment and defining strategic questions that align with business goals, ethics, and performance metrics. Early adopters confirm the results: one UAE logistics firm cut delivery delays by 25% and boosted warehouse throughput by 19% after its leadership adopted a question-driven approach to AI-powered route optimization.
From Intuition to Data-Backed Leadership
This shift transforms leadership from being intuition-driven to data-backed. C-suite teams now use AI copilots to model market entries, identify supply-chain risks, and evaluate trade-offs in real time. At EY, these copilots function as "parallel intelligence," surfacing hidden patterns while ensuring human leaders remain accountable. The benefits extend to people management, with the Great Manager Institute reporting 22% productivity gains and a 28% increase in internal promotions when AI provides personalized coaching. The core principle is complementarity: leaders provide context and values, while AI delivers scale and speed. This synergy compresses decision cycles from months to hours and makes strategic choices more transparent.
Guardrails Against the Turing Trap
Without clear guardrails, companies risk falling into the Turing Trap of substitution and inequality. McKinsey's 2025 "Superagency" report reinforces this warning. To prevent this, leading organizations are implementing three key policies:
- Human-in-the-Loop Reviews: Mandating human oversight for all high-stakes AI outputs.
- Bias and Fairness Audits: Regularly auditing any models that impact customers or the public.
- Radical Transparency: Establishing rules so executives can trace and understand AI-driven recommendations.
As Visier's 2026 Trends release notes, the culture should treat AI as the "first mate, not captain," where data informs decisions but managers govern.
Skills Every AI-Transformed Executive Needs
Research from Case HQ, GMI, and MIT Sloan identifies four essential capabilities for leaders in the age of AI:
- AI Literacy: Grasping model limitations and effective prompt engineering.
- Data Fluency: Interpreting analytics dashboards without needing to read raw code.
- Change Leadership: Aligning company culture and incentives with new AI-driven workflows.
- Governance Mindset: Embedding ethics, privacy, and auditability into every deployment.
When these skills combine with a CQO's question-first approach, organizations can successfully avoid the automation trap and achieve what Brynjolfsson calls "superagency" - the exponential power of humans and machines working together.
What exactly is a Chief Question Officer, and why are boards adding the role in 2025?
A CQO is a senior executive whose primary mandate is to ask the right questions, not to supply every answer.
Erik Brynjolfsson coined the term to describe a leader who frames problems, probes AI outputs for bias and relevance, and steers projects away from blind automation.
In early-adopter firms the CQO sits between the data-science group and the C-suite, signing off on any model that affects head-count or customer experience.
The payoff: companies that have installed a CQO report 14 % faster project cycles and a 19 % drop in AI-related rework because questionable outputs are caught earlier.
How is the Turing Trap different from general job-displacement risk?
The Turing Trap is the specific temptation to build AI that mimics and replaces people instead of extending their capabilities.
Brynjolfsson warns that every dollar invested in pure substitution drags wages down and concentrates gains among capital owners, whereas augmentation raises total-factor productivity and expands the task pie.
Boards that ignore the distinction often see short-run cost savings erased by long-run talent shortages and PR backlash.
Early data from 2025 pilots show augmentation-first programmes deliver 2.3× higher ROI within eighteen months than head-count-reduction projects.
Do newer models really need less human rescuing, and where does oversight still matter?
Yes. Opus 4.5 and comparable 2025 LLMs self-correct on structured tasks such as code debugging, math proofs and data cleaning, cutting manual interventions by up to 60 % compared with 2023 baselines.
The gains come from multi-step reflection loops and on-the-fly tool use (calculators, search, code sandboxes).
Limits remain: error detection collapses on open-ended strategic questions or when ground truth is ambiguous.
Human review is still mandatory for high-stakes decisions in healthcare, finance and HR; firms that skipped this step in 2024 faced an average $1.8 M regulatory fine.
What does an augmentation-first policy look like in practice?
Leading organisations embed three rules in every AI charter:
1. Humans must retain veto power on customer-impacting choices.
2. Product specs must list new tasks created, not only tasks removed.
3. Success metrics include worker productivity and satisfaction, not only cost saved.
UAE-based logistics firm implemented such a policy in late 2024: AI optimised routes but drivers kept final discretion; the result was 25 % faster deliveries and zero driver attrition increase.
Visier's 2026 trend survey shows companies with written augmentation policies are twice as likely to scale AI beyond the pilot stage.
Which board-level questions expose a slide toward the Turing Trap?
Directors can surface early warning signs by asking:
- "Does this model's training objective reward human-like imitation or human-led outcomes?"
- "Can an employee improve their earnings after deployment, or is the wage ceiling fixed?"
- "What share of the budget funds worker re-skilling versus hardware?"
- "Will we measure GDP-B (Brynjolfsson's benefit metric) or only traditional cost savings?"
If the answers trend toward imitation, fixed wages and capex-heavy budgets, the board is drifting into the Trap and should pause release until augmentation safeguards are added.