The “AI Prompting and Automation How-To Series” teaches B2B marketers how to use AI tools step by step to boost their business. In just four weeks, marketers can learn to quickly create content, automate emails, track performance with dashboards, and plan smarter with AI. The course uses easy, affordable AI platforms and real-life workflows, making AI useful for real business results. Top industry experts lead the sessions, and the program focuses on turning AI ideas into real profits.
What will B2B marketers learn in the “AI Prompting and Automation How-To Series”?
B2B marketers will gain a step-by-step playbook for using AI prompting and automation to drive revenue, including building a prompt library, automating lead-nurture emails, creating AI-driven funnel dashboards, and generating predictive content calendars. The series uses affordable AI tools and real-world workflows.
MarketingProfs has just launched a four-hour, live AI Prompting and Automation How-To Series that gives B2B marketers a repeatable playbook for moving from “interesting demos” to revenue-generating workflows.
Open seats and timing
- Four weekly sessions every Tuesday in September 2025
- *Hosts: * Christopher S. Penn (Trust Insights) and Andy Crestodina (Orbit Media)
- *Fee: * $395 for all sessions, recordings, templates, and a private Slack channel
- *Prerequisites: * A $20/month subscription to at least one advanced AI platform (ChatGPT Plus, Claude Pro, Gemini Pro, or Copilot Pro)
What you will build – session by session
| Week | Tactical deliverable | Business outcome |
|---|---|---|
| 1 | Prompt library of high-impact content, research and campaign prompts | 2× faster first-draft creation |
| 2 | Automation recipe in Zapier/Make that hands off lead-nurture emails to AI | 30-50 % reduction in manual follow-up time |
| 3 | AI-driven funnel dashboard that flags under-performing assets daily | Earlier intervention = +8-12 % pipeline velocity |
| 4 | Predictive content calendar that ranks topics by buyer-intent score | Double-digit increase in organic MQLs within 60 days |
Why the instructors matter
- Christopher S. Penn is cited in 2025 Adobe research as one of the top three voices on measuring AI impact, not just deploying it.
- Andy Crestodina’s frameworks for AI-assisted content audits have been adopted by 1,400+ B2B blogs, according to his latest Orbit Media survey.
Quick reality-check from the market
A May 2025 Adobe study shows only 38 % of B2B firms have moved past pilot mode with AI. The biggest blocker? “We can’t find high-value use cases” (42 % of execs). This series attacks that exact gap with step-by-step build-outs instead of theory.
Accessing the tools
All examples rely on one of four $20/month models – no enterprise licenses required:
| Platform | Best fit for marketers | Key integration perk |
|---|---|---|
| ChatGPT Plus | Creative copy & plug-ins | 1,000+ no-code integrations |
| Claude Pro | Structured frameworks | 200K-token context for full campaign docs |
| Gemini Pro | Multilingual & coding | Native Google Workspace link |
| Copilot Pro | Excel & PowerPoint automation | Single-click Office macros |
Registration closes when 300 seats are filled or on August 30, 2025, whichever comes first.
What exactly will I learn in the MarketingProfs AI Prompting and Automation Series?
You will master advanced prompting techniques and full workflow automation for the four leading AI platforms B2B teams already pay for: ChatGPT Plus, Claude Pro, Gemini Pro and Copilot Pro.
The four live sessions in September 2025 cover:
- Prompt engineering that delivers on-brand copy, email sequences and landing pages
- Hands-on building of no-code automation that connects CRM data, ad platforms and analytics
- Real-world playbooks for funnel optimization, campaign automation and predictive analytics
- Templates you can copy-paste and deploy the same day
No theory overload – every lesson ends with a check-list you can hand to your team.
Who should attend and what preparation is required?
The course is built for any B2B marketer who has moved past “experiment” mode and wants measurable ROI.
Typical attendees are:
- Demand-gen managers who need 3× more content without 3× head-count
- Rev-ops leads looking to stitch HubSpot, LinkedIn Ads and Snowflake together
- Content marketers who spend >30 % of their week re-writing the same brief
Pre-work is light but specific: secure a $20/month license to at least one of ChatGPT Plus, Claude Pro, Gemini Pro or Copilot Pro and bring two live campaigns you want to automate.
How is this different from the free AI webinars we already see?
Two big gaps separate pilots from profit – and the series tackles both:
- Most webinars stop at single prompts. The MarketingProfs program teaches chained prompts plus API calls that turn one brief into 12 assets and automated reporting.
- Generic “use cases” rarely fit your funnel. Every exercise uses anonymized data from actual B2B SaaS and manufacturing clients, so you see exactly how a $10 k MQL target gets hit.
The instructors, Christopher S. Penn (Trust Insights) and Andy Crestodina (Orbit Media), have already benchmarked 300+ B2B stacks, so the benchmarks you take home are current as of August 2025.
What results can I expect by Q4 2025?
Early cohort numbers from the pilot program (run in May 2025) show:
- 42 % faster campaign build time after automating brief-to-blog workflows
- 28 % drop in CPL by using AI-generated look-alike audiences stitched into Meta Ads via Zapier
- 3.1× increase in SQL volume when lead-scoring prompts were connected to HubSpot sequences
Expect to leave the September cohort with two fully automated workflows live in your stack and a 90-day rollout plan the instructors review live on the final call.
What if my team is already using multiple AI tools – will this still help?
Yes. A dedicated session compares ChatGPT Plus vs Claude Pro vs Gemini Pro vs Copilot Pro across 15 real marketing tasks (long-form article, webinar follow-up, SQL explanation, A/B ad copy, etc.) so you learn which tool wins where. You will also receive plug-and-play integration blueprints that let the tools talk to each other instead of creating yet another silo.
Links for reference:
– Official MarketingProfs event page
