
Gartner: 53% consumers distrust AI search summaries, creating brand opportunity
Over half of shoppers don't trust answers from AI search engines, worrying they might be wrong or unfair. Many people get frustrated with AI summaries and wish they could turn them off. This makes shoppers nervous, especially when deciding what to buy. However, brands can win trust by being open, showing real people, and making it easy for shoppers to talk to a human. When brands are honest and clear, people feel safer and are more likely to buy.













