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Creator Marketing Budgets Jump 171% as ROI Outperforms Traditional Ads
Personal Influence & Brand

Creator Marketing Budgets Jump 171% as ROI Outperforms Traditional Ads

The rapid growth in creator marketing budgets reflects a fundamental shift in advertising: trust now commands more value than reach alone. Brands are moving away from polished ad spots and toward authentic voices that already own engaged communities, reshaping how campaigns are planned, measured, and even how products are designed. This evolution is driven by the creator economy's proven ability to deliver faster trust and superior ROI.

Metagenomi Leverages AWS AI to Accelerate Gene Editing Research
AI News & Trends

Metagenomi Leverages AWS AI to Accelerate Gene Editing Research

Biotech pioneer Metagenomi leverages AWS AI to accelerate gene editing research, transforming the discovery of novel therapeutics. The company now analyzes a proprietary 15billionprotein database in hours a task that previously took as long as processing a single bacterial genome, according to an HPCwire report. By pairing AIdriven metagenomic mining with purposebuilt cloud infrastructure, Metagenomi is building a powerful gene editing toolbox to target diseases with no curative options.

AI-Powered Social Engineering Becomes Top Breach Vector in 2025
AI News & Trends

AI-Powered Social Engineering Becomes Top Breach Vector in 2025

The rapid weaponization of generative models has made AIpowered social engineering the top breach vector in 2025, enabling threat actors to exploit both human psychology and software vulnerabilities at an unprecedented scale. As attackers automate their offense with large language models (LLMs), many security teams are struggling to keep pace with manual defenses. This creates a dangerous tempo mismatch, and this article explores how security leaders are closing the gap.

Media companies adopt AI tools to manage reputation, combat deepfakes in 2025
Personal Influence & Brand

Media companies adopt AI tools to manage reputation, combat deepfakes in 2025

In 2025, media companies are increasingly using AI tools to manage reputation and combat disinformation like deepfakes. As search engines feature AIgenerated summaries prominently, a single sentence in a snippet can make or break brand credibility overnight. This guide outlines how algorithmically generated perceptions are formed and details strategies for communication teams to monitor, manage, and defend their brand's sentiment in this new AIdriven landscape.

Forbes expands content strategy with AI referral data, boosts CTR 45%
AI News & Trends

Forbes expands content strategy with AI referral data, boosts CTR 45%

Facing a significant 40% yearoveryear drop in search traffic, Forbes' content strategy now leverages AI referral data to gain unprecedented insight into audience intent. This pivot moves beyond pageviews to focus on highvalue signals from AI tools, reshaping how the publisher evaluates performance and personalizes content. The result is a remarkable 45% boost in clickthrough rates (CTR) and significantly deeper reader engagement.

Agencies See Double-Digit Gains From AI Agents in 2025
AI News & Trends

Agencies See Double-Digit Gains From AI Agents in 2025

In 2025, the use of AI agents in advertising is delivering tangible, doubledigit efficiency gains that are moving beyond industry hype. Agencies like Mediassociates report significant time savings by using AI agents to draft audience segments and identify campaign anomalies, according to its Mediassociates News archive. This shift allows media planners to dedicate 25% less time to manual data entry and 30% more time to highvalue strategic work. This analysis details how AI agent workflows enhanc