
Transforming Institutional Memory: Every's Approach to Accelerating Product Innovation
Every, a small media company, boosts product innovation with special fiveday hackathons called "Think Week" held twice a year. Teams made of writers, engineers, and leaders quickly turn hidden ideas into real products. Subscribers watch live demos and vote for the best ideas, and the winners get built right away. Even the bosses join in, coding and fixing bugs. This teamwork has led to fast, useful inventions and a growing list of tips on what does and doesn't work.













