
Heritage Reimagined: How Indian Legacy Brands Are Scaling with AI & AR
Indian legacy brands like Britannia, Tata Tea, and ITC are using AI and AR to bring their rich histories to life and connect with younger shoppers. Britannia made history talk with AR, letting users see and hear freedom fighters on biscuit packs. Tata Tea uses AI to give instant, local rewards, while ITC turns flour packs into 3D kitchens with recipes from grandmothers. These hightech moves have made people spend more time with the brands, boosted loyalty, and helped them grow fast in a digital













