
Opendoor's "$OPEN Army": How AI and Retail Engagement Are Reshaping the iBuying Landscape
Opendoor is using smart AI tools and talking directly with its many small investors, called the "$OPEN Army," through social media. These changes help Opendoor save money, set prices faster, and bring more attention to its stock. Since starting this new approach, Opendoor's daily trading and social mentions have jumped, and its CEO reads lots of investor comments himself. The company now stands as one of the last big iBuyers, relying on both technology and its strong crowd of supporters to shape













