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Sprout Social Unveils AI-Powered Recruit, Expands Reddit Partnership

Sprout Social Unveils AI-Powered Recruit, Expands Reddit Partnership

Sprout Social has launched a new AI-powered tool called Recruit, which helps brands quickly find and connect with the right creators by using smart matching. The company also expanded its partnership with Reddit, allowing brands to reply to fans, schedule posts, and track how people talk about them on the platform. Together, these updates make it easier for brands to discover trusted communities and work with influencers more smoothly. Sprout aims to be the main hub for all social media tasks, from talking to customers to managing creators.

Cedarville University Launches Personal Branding Course with Book Publishing

Cedarville University Launches Personal Branding Course with Book Publishing

Cedarville University has started a new class to help students stand out in the job market by building their personal brands. In this course, students learn to talk about their strengths and values, make a strong résumé, record a quick video pitch, plan LinkedIn posts, and even publish a book on Amazon. Teachers guide students to be honest and caring leaders, not just self-promoters. After finishing, students have a book, a résumé, and a content plan to impress employers and get ahead in finding jobs.

HubSpot: 94% of Marketers Adopt AI for Content Creation in 2026

HubSpot: 94% of Marketers Adopt AI for Content Creation in 2026

By 2026, almost all marketers (94%) will use AI to help make content, from coming up with ideas to editing. But as machines do more, people worry about trusting what they see, so companies add labels to show what humans checked. Most money goes to short videos and emails, since these get the best results and help brands stand out. Marketers now need new skills to guide and check AI, making sure stories stay real and honest. In this fast-changing world, trust and clear rules matter as much as shiny new tech.

87% of Businesses Adopt AI Recruiting by 2026

87% of Businesses Adopt AI Recruiting by 2026

By 2026, nearly 9 out of 10 companies use AI to find and hire new workers, making hiring much faster and easier. Recruiters no longer waste hours reading resumes; instead, smart software does the work and helps pick the best people. This change saves money, brings in better talent, and fills jobs much quicker. But using AI also creates new problems, like too many fake resumes and some good candidates getting missed. Still, recruiters now spend more time helping people and less time on boring tasks, making the hiring process better for everyone.

Team Lewis unveils Marketing SideKick, an AI marketing platform for clients

Team Lewis unveils Marketing SideKick, an AI marketing platform for clients

Team Lewis has launched Marketing SideKick, a new AI-powered marketing platform, in February 2026 for its clients. SideKick pulls together live data from many places like PR, web, and social media, then gives smart advice right inside the tools marketing teams already use. The platform has six simple modules, like ones that help write, track news, and make presentations fast. It works with other tech easily and saves lots of time, helping teams work faster and smarter. Early tests show it's popular and helps make sense of messy data, giving brands clearer direction.

Gary Vaynerchuk: AI Transforms Marketing Into a Relevance Meritocracy

Gary Vaynerchuk: AI Transforms Marketing Into a Relevance Meritocracy

Gary Vaynerchuk says that in today's marketing world, AI pushes content that people care about most, not just what has the most followers. Even a small video can beat a huge brand if it grabs attention, changing how marketing works online. He urges brands to focus on what actually sells and test lots of creative ideas, letting the AI pick what works. Live shopping is booming, and brands should invest in real-time selling and measure real sales, not just likes or views. Old ways of counting ad success are fading, and it's all about what truly connects with shoppers right now.

Digital Marketing Trends 2026: AI, Social Commerce, Omnichannel Dominate

Digital Marketing Trends 2026: AI, Social Commerce, Omnichannel Dominate

Digital marketing in 2026 will move fast, with AI helping brands make ads and offers in real time that feel personal and friendly. Shopping on social media will boom, as more people buy things right inside their favorite apps, especially young shoppers. Brands will need to connect all their stores and online spaces so customers can shop anywhere, anytime without confusion. Teams that use smart AI, strong social stores, and simple, joined-up journeys will win over shoppers. If marketers act quickly with these tools, they will keep customers happy and loyal.

Meta Threads Unveils "Dear Algo" to Let Users Steer AI Feed

Meta Threads Unveils "Dear Algo" to Let Users Steer AI Feed

Meta just added a new feature to Threads called "Dear Algo," letting people ask the app to show more or less of what they want in their feed. Users type short public requests like "Dear Algo, show me more NBA chatter," and the AI changes their feed for three days. This gives everyone more control over what they see and makes the feed feel more personal. Meta hopes this will make Threads even more fun and keep people coming back for live events and big moments.

Why B2B buyers trust thought leadership more than product collateral in 2024

Why B2B buyers trust thought leadership more than product collateral in 2024

In 2024, B2B buyers trust thought leadership and personal branding more than just product ads. People want to know and trust the real experts behind a company before making a purchase. Sharing helpful, original ideas online - especially on LinkedIn - builds trust and speeds up sales. Regular, honest posts that solve real problems make buyers feel more confident. In a world full of choices, trust is what turns attention into real business.

Constant Contact: Small businesses boost 2026 marketing budgets, adopt AI

Constant Contact: Small businesses boost 2026 marketing budgets, adopt AI

Small businesses are planning to spend more on marketing in 2026, even though many are worried about rising prices. Most owners think being seen by customers is key to surviving and growing. They are using tools like social media and artificial intelligence to reach people quickly and save money. Even with these new tools, keeping customers interested is still a big challenge. The study shows that speed, smart use of data, and creative ideas will be very important as marketing costs go up.

YouTube Shorts prepares 2026 AI tools for creators, 200B daily views

YouTube Shorts prepares 2026 AI tools for creators, 200B daily views

YouTube Shorts is planning to roll out new AI tools by 2026 that let creators make videos just by typing prompts or scanning selfies. This could make it super easy for anyone to create fun, short clips without even showing their face. With these tools, creators can add cool effects, auto-generate music, and highlight the best moments in their videos. YouTube wants to stop spammy, low-quality content by using tech that spots fake or copied faces and making rules for honest labels. If done right, these AI tools could help small creators make more videos, but people still love real personality behind the screen.

AI agents transform mass texting into two-way customer dialogues

AI agents transform mass texting into two-way customer dialogues

AI is changing mass texting by making it more like a real conversation, not just one-way messages. Smart AI agents now answer questions, book meetings, and solve problems fast, without waiting for a human. People get quicker replies, more useful info, and messages that fit their needs. Rich pictures and buttons make texts more fun, and every chat helps companies learn what customers want. This new way turns texting into a smart, friendly tool that listens and responds to everyone.

AI Blogs Drive 40% Traffic Jump for Brands, Navigate Google Updates

AI Blogs Drive 40% Traffic Jump for Brands, Navigate Google Updates

AI-powered blogs are helping brands get way more website visitors, with some seeing traffic jump by 40%. Marketers use AI tools to quickly write lots of product reviews, then add personal touches to keep readers and Google happy. Google now rewards pages with real experiences and punishes boring, copied content. To keep winning, teams add real photos, expert quotes, and keep updating their posts. Soon, new rules will require writers to say when they use AI, but brands that mix smart AI use with honesty and updates are doing the best.

LinkedIn updates 2026 algorithm, rewards AI keywords and native content

LinkedIn updates 2026 algorithm, rewards AI keywords and native content

LinkedIn is changing its rules in 2026, so profiles need to be updated to get noticed. Use a bright photo and a headline with strong AI keywords to grab attention in the first 20 seconds. Show proof of your skills with badges and real projects, not just words. Post smart, original updates instead of sharing outside links, and keep your profile fresh with regular small changes. These steps help your page stand out and show up in more searches as competition grows.