
Generative Engine Optimization: The New Frontier of Digital Commerce
Generative Engine Optimization (GEO) is a new way for brands to get noticed by AI assistants like ChatGPT, focusing on clear, trusted, and structured information. Instead of aiming for Google rankings, GEO helps brands become the answers these AI tools give to shoppers. As more people use AI to shop and make decisions, brands must adapt by making their data easy for AI to find and trust. Those who move fast will be seen by more customers, as AIdriven shopping is quickly replacing old online habi













