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B2B Marketers Pivot To AI, Conversational Search For 2026

B2B Marketers Pivot To AI, Conversational Search For 2026

B2B marketers are quickly turning to AI, chat-based search, and smart automation to get ready for 2026. New tools like ChatGPT and better use of first-party data help teams spot and connect with buyers faster. Marketers must now create clear, expert content so their brands show up in AI answers, not just search results. Automating tasks and using chatbots lets teams work smarter and reach more people without losing control of their brand. These changes are making marketing more powerful and precise than ever before.

Executives Unveil 2026 AI Ethics Imperative for Brand Credibility

Executives Unveil 2026 AI Ethics Imperative for Brand Credibility

By 2026, most online content will be made by AI, so leaders say ethics must be at the heart of every brand. Companies that ignore fairness and honesty risk losing trust, while new rules and tools will force brands to be transparent about how they use AI. Smart leaders now use special software to track what people are saying about their brand online, spot any problems fast, and show clear proof they follow ethical rules. Being open and fair about AI will be the key to keeping customers' trust and staying respected in a world full of machine-made content.

Evaluate: Biopharma recovers cautiously with steady FDA, AI use

Evaluate: Biopharma recovers cautiously with steady FDA, AI use

Biopharma is starting to recover, but companies are cautious and choose only the safest deals, especially in obesity and metabolic drugs. The FDA is more predictable now, making it easier for companies to plan new drug launches. Artificial intelligence is being used more for real work, like picking clinical trial sites and spotting early trends. New treatments for rare and heart diseases are expected soon, and companies are focusing on science that can be used in many ways, not just one-off products. To make AI work well, companies need strong rules and systems to guide its use.

LinkedIn integrates AI, new ad formats for 2026 B2B marketing reset

LinkedIn integrates AI, new ad formats for 2026 B2B marketing reset

LinkedIn is changing fast for B2B marketing, using smart AI and new ad types to help businesses find the right people. The new way favors deep, quality content over viral posts, and rewards teams who mix clever data tools with real human understanding. Ads are now highly targeted, using video, polls, and even boosting employee posts with just one click. Marketers who use LinkedIn's new tools well can see big growth, while those who stick to old, broad strategies get left behind. If you learn these new tricks now, you'll be ahead when 2026 comes.

5WPR: Founder Stories Boost Recall 53%; Brands See 30% ROI in 2026

5WPR: Founder Stories Boost Recall 53%; Brands See 30% ROI in 2026

In 2026, brands use real stories from their founders and workers to stand out and connect with people. When a CEO shares their own story, people remember their brand much better - by 53%. Telling stories that connect with emotions and culture helps brands make more money, with some seeing a 30% higher return. These true stories make customers trust brands, keep employees happy, and help companies grow in a crowded world. Brands that stay honest and let people help tell their stories win more loyalty and attention.

Latest News

Adobe-owned Semrush One improves AI Visibility with new features
10h ago

Adobe-owned Semrush One improves AI Visibility with new features

Adobe bought Semrush for $1.9 billion, launching new AI tools that help brands see where they show up in Google and AI chatbots. Semrush One's new dashboard tracks brand mentions in places like ChatGPT and Google AI, but it's a bit pricey for small writers. Cheaper tools like KeySearch and ChatGPT Plus are good for basic tasks and cost less than $100 a month. SurferSEO and SE Ranking are top picks for improving Google rankings, while Semrush One is best for agencies needing detailed AI tracking. Choosing the right tool depends on your budget, how much content you do, and if you want to track AI mentions.

Netflix bets on premium content to fight AI-generated "slop"
1d ago

Netflix bets on premium content to fight AI-generated "slop"

Netflix is fighting back against a flood of low-quality, AI-made videos by focusing on big, polished shows that people love to watch over and over. CEO Greg Peters says viewers remember great stories and come back for them, while most AI content is quickly forgotten. Netflix is also making more money from ads by matching them to what people are watching. Even as AI makes it easier and cheaper to make lots of videos, Netflix believes its high-quality content and smart use of data will keep viewers hooked.

AI Automation Drives 11-52 Percent Revenue Growth by 2026
1d ago

AI Automation Drives 11-52 Percent Revenue Growth by 2026

AI automation is changing businesses fast, making work quicker and boosting sales by up to 52 percent by 2026. Big brands like Sephora and Dove are using AI to sell more and cut down on returns. Smart tools help teams work faster, save time, and reach more customers in a personal way. Companies that use AI to handle simple tasks and make smart choices will grow much faster than those who don't. By 2026, using the right AI tools can help any business make more money and keep customers happy.

YouTube unveils 2026 plan to fight 'AI slop,' expands creator tools
1d ago

YouTube unveils 2026 plan to fight 'AI slop,' expands creator tools

YouTube is making big changes for 2026 to fight against boring, low-quality AI-made videos. The company will use smarter technology and more strict rules to remove fake or recycled content quickly. Creators will get new tools to help protect their faces and voices, and there will be more features to help kids stay safe. YouTube also wants to make it easier for creators to use good AI tools and connect with brands, all while keeping the site full of unique and real videos.

AI Rewrites Email Marketing: 10 Trends for 2026
4d ago

AI Rewrites Email Marketing: 10 Trends for 2026

AI is changing how emails work, making inboxes smarter and showing people only the most interesting messages. Companies need to use more personalization, like using data to send emails that match what people really want. Emails are becoming more interactive, with things like polls and quizzes inside. New privacy laws mean companies must be extra careful with people's data. To succeed, marketers should focus on sending fewer, more relevant emails that people actually care about.

Deel's 2026 Report: Agentic AI Drives HR Productivity for 35,000 Clients
4d ago

Deel's 2026 Report: Agentic AI Drives HR Productivity for 35,000 Clients

Deel's 2026 report shows how smart AI is making HR work much faster and easier for 35,000 companies around the world. The report says that by 2026, most HR teams will use AI that can finish tasks on its own, helping with things like hiring and payroll. Deel includes a simple workbook to help teams get started and build new skills for the future. Experts and surveys agree that using these powerful AI tools is growing fast, making them an important part of every HR plan.

AI expands 70% of job vacancies, demands new human skills
4d ago

AI expands 70% of job vacancies, demands new human skills

AI is quickly changing the job market, with about 40% of jobs already being shaped by new technology. Many companies are looking for people who can use AI tools and explain their work clearly, while also needing strong human skills like problem-solving and teamwork. While some jobs are disappearing, new roles like prompt engineers are growing fast, and wages in AI-related fields are rising quickly. Workers want to learn AI skills, but many feel unprepared, so retraining and support programs are becoming very important. The big challenge is helping everyone get ready for these changes so more people can join in the new opportunities created by AI.

Advertisers Still Need Humans to Steer AI Budgets, Ethics
5d ago

Advertisers Still Need Humans to Steer AI Budgets, Ethics

AI is changing advertising fast, making some jobs easier and quicker. But people are still needed to control budgets, make sure things are fair, and keep ads safe and honest. While AI can recommend products or help with creative ideas, humans make the final calls and handle tricky problems. The best results come when people and AI work together, with humans watching over the important parts. This mix helps ads run smoothly, stay trustworthy, and avoid mistakes.

Anthropic Cowork unveils research preview, challenges Microsoft Copilot
5d ago

Anthropic Cowork unveils research preview, challenges Microsoft Copilot

Anthropic launched Cowork, an AI tool that rivals Microsoft Copilot, letting users automate tasks across different work tools. Cowork acts like a helpful teammate, organizing files and handling projects with little user effort, while Copilot helps mostly in Microsoft Office apps. Many companies now face a choice between these tools, as most Copilot licenses go unused. Businesses are urged to test both, compare costs, and see which fits their workflows best. The competition between these AI tools is heating up, promising big growth and smarter workplaces.

AI Literacy Cuts Depression by 27%, Boosts Health
5d ago

AI Literacy Cuts Depression by 27%, Boosts Health

Learning how to use AI wisely can make people healthier and less depressed. Studies show that adults who understand AI's limits exercise more, sleep better, and feel happier compared to those who just trust chatbot advice. People with good AI skills can spot bad tips and stick to healthy routines, which helps their mood. But those who don't know how to judge AI are at risk of following fake or unsafe advice. Teaching everyone about AI, especially in schools and communities, can help stop mistakes and improve well-being.