The MarketingProfs 4-Week Generative AI Training is a live online course starting September 3, 2025, to help marketers become experts in using AI. Each week, participants will learn new skills like writing better AI prompts, understanding data, boosting sales funnels, and automating marketing tasks. The sessions are hands-on and led by experienced teachers, but you need a paid AI account to join. The course promises faster content creation, better results, and expert tips for staying secure. Registration is open now, and all classes are recorded for easy replay.
What is the MarketingProfs 4-Week Generative AI Training for Marketers?
The MarketingProfs 4-Week Generative AI Training is a live online program starting September 3, 2025, designed to help marketing professionals master prompt engineering, data analysis, conversion funnel optimization, and automation. Sessions are led by experts, require a paid AI account, and are free for PRO members.
MarketingProfs has opened registration for an ambitious four-week live training that promises to turn everyday marketers into power users of generative AI. Starting September 3, 2025, every Wednesday at 12:00 pm ET, Andy Crestodina and Christopher S. Penn will deliver 60-minute hands-on sessions focused on prompt optimization, data analysis, funnel improvement, and automation building.
What the series covers
| Session | Core Skill | Take-away |
|---|---|---|
| Week 1 | Prompt Engineering Mastery | Build reusable prompt libraries that cut revision time up to 40 % |
| Week 2 | AI-Driven Data Analysis | Turn raw analytics into campaign-ready insights in minutes |
| Week 3 | Conversion Funnel Tuning | Auto-diagnose drop-off points and generate test variants on the fly |
| Week 4 | End-to-End Automation | Assemble no-code workflows that publish, tag, and distribute content |
Participation requirements
- A paid AI account is mandatory: ChatGPT Plus, Claude PRO, or Gemini PRO (each $20 per month).
- Sessions are free for MarketingProfs PRO members; others pay $229 for the series or $279 with 12 months of PRO access (complete pricing).
Why paid tools matter in 2025
A 2025 benchmark shows marketers using paid tiers report 93 % faster content production and 202 % higher CTR on personalized CTAs compared with free models (Nucamp study). The small monthly fee unlocks advanced context windows, faster generation, and API access critical for automation.
Emerging trend alert: hyper-personalization at scale
Experts now treat prompts as operational assets. Teams that maintain version-controlled prompt libraries routinely boost outreach reply rates by 8 % within 30 days and achieve 75 % higher purchase intent from segmented campaigns (Weezly, 2025). The MarketingProfs series dedicates an entire session to converting these insights into repeatable workflows.
Security & governance
Prompt injection attacks hit 24 % of marketing bots in 2024. The curriculum includes recent red-teaming techniques to harden prompts and protect brand voice (YouTube, 2025).
How to join
Register on the official event page before August 28 to secure the early-bird PRO bundle. On-demand recordings will be available for all registrants the same day each session airs.
How much time do I realistically need to commit each week?
Plan on 4-6 focused hours weekly. The program is designed for working marketers:
– Live workshops: 60 minutes every Wednesday in September 2025
– Self-paced practice: 2-3 hours reviewing recordings and testing prompts
– Quick wins: 1-2 hours applying templates to an active campaign
Most alumni finish the core exercises during lunch breaks or commute time using the on-demand recordings.
Do I need to be a “prompt engineer” to keep up?
Not at all. The curriculum starts with zero-jargon foundations and builds up. Week 1 alone gets 87 % of participants producing publishable social copy and email sequences using just three fill-in-the-blank prompt templates provided in the workbook. The hosts, Andy Crestodina and Christopher S. Penn, teach via marketing use cases, not theory. By Week 4, you’ll be chaining prompts into mini-automations without touching a single line of code.
Which paid AI tool should I budget for?
Any one of these three $20/month plans meets the requirement:
– ChatGPT Plus
– Claude PRO
– Gemini PRO
Pick the tool that already fits your workflow. A 2025 benchmark study shows all three produce equal-quality marketing copy when prompts are optimized (source: Ajelix benchmark). Many attendees expense the subscription under professional development; average ROI is 4.2× within the first month based on reclaimed writing hours.
What deliverables will I walk away with?
You’ll leave with a plug-and-play automation stack:
– 9 proven prompt templates for ads, blogs, and nurture emails
– A 3-step workflow to turn webinar transcripts into 5 LinkedIn posts in under 10 minutes
– A reusable Google Sheet that auto-generates subject-line A/B tests using AI
Alumni report cutting average content production time from 6.5 hours to 1.7 hours per asset after implementing the Week 3 framework.
How is this different from free YouTube tutorials?
Two big gaps those videos don’t close:
– Iteration feedback loops: Live hot-seat reviews of your actual prompts by Crestodina and Penn
– Governance snippets: Pre-built “brand-voice guardrails” that keep AI outputs compliant and on-brand – critical if you work in finance, healthcare, or B2B SaaS with strict messaging rules
Plus, the cohort Slack channel gives lifetime access to ask follow-up questions; 92 % of questions posted get answered within 2 hours by either a host or an alum.
