Personal Influence & Brand
Content that empowers everyone — from the CEO to individual contributors — to become the face of the brand through personal stories, insights, and expertise.
Publishers Expect Audience Heads to Join Exec Committee by 2026
A growing number of publishers expect audience heads to join the executive committee by 2026, signaling a major shift in...
Principal Engineers Shift From Coding to Strategic Influence
For senior technologists, the Principal Engineer role marks a crucial shift from deep coding to broad strategic influence. Success is...
SFU Professor Yip Unveils “Listen and Build” Leadership Framework
Simon Fraser University professor Jeffrey Yip's Listen and Build leadership framework offers an evidencebased method for unlocking higher team engagement,...
HBR 2025 finds “authentic” leaders rated less competent
Recent findings suggest that socalled "authentic" leaders are rated less competent when they prioritize raw selfexpression over situational awareness. While...
Building Trust in the AI Era: A Framework for Authentic Thought Leadership
Brands can build trust in the AI era by being honest about how they use AI and sharing real stories...
Executive LinkedIn Strategy: Mastering the 2025 Algorithm for Influence and Impact
To shine on LinkedIn in 2025, executives should pick three main topics to talk about and share different types of...
Robert Herjavec on the AI Tsunami: 5 Strategies for Founders to Ride the Next Wave
Robert Herjavec says startup founders should make AI part of their foundation, focusing on things like data and security, not...
The New Era of Influence: Accountability in Health and Wellness
In 2025, health and wellness influencers must clearly state any financial ties at the beginning of their posts and only...
A24: Engineering a Cult Brand Through Director-First Strategy and Digital Innovation
A24 became a $3.5 billion movie brand by letting directors be stars, making fun online events instead of regular ads,...
Sweetgreen’s Farm-to-Billboard Strategy: Marketing Transparency
Sweetgreen’s new campaign, “Faces of the Farm,” swaps out celebrities for real farmers like Dan Drake, who appears feeding baby...
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