MarketingProfs is launching two advanced AI training programs for B2B marketers in 2025. The first track, AI Prompting & Automation, helps marketers learn to use AI for smarter campaigns and automation. The second, Marketing Writing Bootcamp: AI Edition, teaches how to create powerful content with AI support. Both are included in the PRO membership, which costs less than buying the courses on their own. With more marketers turning to AI, these programs are designed to help people quickly learn the skills they need to stay ahead.
What advanced AI training does MarketingProfs offer for B2B marketers in 2025?
MarketingProfs now offers two advanced AI tracks for B2B marketers: AI Prompting & Automation (4 live workshops, September–October) and Marketing Writing Bootcamp: AI Edition (6 live workshops, October–November). Both are included with PRO membership, teaching essential skills like AI prompt engineering, automation blueprints, and human-AI content creation.
- MarketingProfs Launches Two Advanced AI Tracks for 2025: Why 400M+ Marketers Are Switching to Premium Automation Skills*
Meta advertisers are already letting AI build, target, and optimize entire campaigns without a single creative brief. That pace makes MarketingProfs’ newest releases – AI Prompting and Automation and Marketing Writing Bootcamp: AI Edition – feel less like elective courses and more like survival kits. Both tracks drop this quarter for PRO members, and the numbers explain why demand is spiking.
What You Get (and the Price Shock)
| Series | Sessions | Dates | Solo Price | Included in PRO |
|---|---|---|---|---|
| AI Prompting & Automation | 4 live workshops | Sept – Oct | $229 | ✔️ $279/yr |
| Marketing Writing Bootcamp: AI Edition | 6 live workshops | Oct 8 – Nov 12 | $229 | ✔️ same membership |
A PRO membership costs $279/year , which means access to both tracks plus the entire archive is still $31 cheaper than buying the two new series alone. Team passes (3+ seats) drop the per-seat cost to $179 – a deliberate push to fast-track AI adoption inside companies.
From “Prompt Tweaking” to Full-Funnel Fixes
Andy Crestodina and Christopher S. Penn, who run the Prompting & Automation labs, refuse to stop at “write better prompts.” Each two-hour session attacks a different pressure point:
- Frameworks that reuse themselves – build-once prompt libraries tied directly to CRM fields
- Funnel leak patches – identify drop-offs via AI heat-map simulations
- Automation blueprints – connect GPT outputs to ad accounts, email drips, and lead-score models
Participants must already have access to ChatGPT Plus, Claude Pro, Gemini Pro, or Copilot Pro – a signal that the course assumes enterprise-level tool stacks, not free-tier dabbling.
Writers Bootcamp: Six Voices Teaching “Irreplaceable” AI Skills
Six B2B writers rotate through the October–November bootcamp. Each takes one week and one use case:
- Brief-to-blog pipelines
- LinkedIn post personalization at scale
- White-paper ideation from zero-party data
- Repurposing webinar transcripts into nurture series
The promise on the syllabus: make participants irreplaceable by combining human narrative craft with AI velocity.
Market Context: 400M Monthly Users and Rising
- ChatGPT and Gemini each reach roughly 400 million monthly active users in 2025, according to Views4You’s 2025 AI report.
- Microsoft Copilot Pro alone holds 14% of the US generative-AI market share and is used by more than 50,000 B2B organizations.
- The same report lists AI prompting and automation as the #1 skill demanded in new B2B marketing job postings – edging out traditional SEO for the first time.
How to Enroll
Single seats for either series remain at $229, but the cheapest path is a PRO upgrade – email [email protected] for an instant coupon. If your team needs three or more seats, the $179 group rate activates automatically at checkout.
- Bottom line: if the last 18 months of AI rollouts felt like drinking from a firehose, these tracks are the first structured spigot built specifically for B2B marketers who sell to other businesses*, not just experiment with chatbots.
What exactly will I learn in the two new MarketingProfs AI tracks?
The programs are built around real campaign execution, not theory:
-
AI Prompting and Automation (4 live sessions, starts September)
– Frameworks for turning vague requests into business-grade prompts
– Hands-on fixes for funnel leaks using automation recipes
– Building prompt libraries you can hand to your team the next day -
Marketing Writing Bootcamp: AI Edition (6 sessions, Oct 8-Nov 12)
– Six working B2B writers show how they co-draft with ChatGPT-4, Claude Pro or Gemini Pro
– Templates for hyper-personalized emails, LinkedIn sequences and long-form posts
– A workflow to triple content volume without adding headcount
Both series require access to premium AI tools (ChatGPT Plus, Claude Pro, Gemini Pro or Copilot Pro) and include reusable playbooks you can deploy immediately.
How much does it cost and is there a bundle option?
| Option | What you get | 2025 price |
|---|---|---|
| Single series either track | 4–6 live sessions + recordings + templates | $229 |
| MarketingProfs PRO membership (annual) | Both AI tracks + 30+ other skill courses + community | $279/year |
| Team pass (3+ people) | Same as PRO but per seat | $179 each |
Quick math: buying both AI series separately would cost $458. The PRO membership delivers them plus the entire catalog for $279 – a 39 % saving.
Are companies actually paying for teams to attend?
Yes – 2025 data from MarketingProfs shows 42 % of PRO upgrades this quarter came from companies purchasing the discounted team pass. Fast-growing SaaS firms cite the bundle as the fastest way to standardize AI workflows across content, demand gen and ops without hiring extra staff.
What job titles or skills are these tracks designed for?
Ideal attendees:
- Content marketers who need to scale assets while keeping brand voice tight
- Demand-gen managers looking to automate lead nurturing and scoring
- Marketing ops pros tasked with connecting AI outputs to CRM and analytics
Skills you’ll add to your LinkedIn the same week:
- Advanced prompt engineering
- AI-driven funnel optimization
- Reusable automation stacks
Will completing these tracks make me “AI-proof” in 2025?
The curriculum is built to move you from prompt writer to strategic operator:
- You leave with campaign-ready assets, not just certificates
- Each session includes live teardowns of actual 2025 B2B campaigns
- MarketingProfs reports that PRO members who completed last year’s AI bootcamp were 3× more likely to get budget approval for new AI tools in their 2025 planning cycles
Ready to lock in your seat? Registration for both tracks is open inside the MarketingProfs events page.
