This training series helps B2B marketers learn smart ways to use AI tools like ChatGPT and Gemini for their work. It teaches how to make better prompts, set up automated workflows, and connect AI with things like email and analytics. Marketers will get real files and recipes to save time and boost their campaigns. The course is taught by top experts and has sessions in September 2025. Many leaders say these skills are now must-haves to stay ahead.
What will B2B marketers learn in the AI Prompting and Automation: How-To Series?
B2B marketers will gain advanced prompt engineering blueprints, practical automation recipes, and real campaign files for tools like ChatGPT, Claude, and Gemini. The series covers integrating AI outputs with CRMs, email, and analytics, plus governance strategies – empowering marketers to automate workflows and boost campaign efficiency.
MarketingProfs has opened registration for its newest live-online program: AI Prompting and Automation: How-To Series – a four-session, 4-hour deep-dive designed for B2B marketers who want to move beyond basic chatbot tricks and start building reliable, repeatable AI workflows.
What you’ll walk away with
- Advanced prompt-engineering blueprints for ChatGPT Plus, Claude Pro, Gemini Pro and Copilot Pro
- Automation recipes that connect AI outputs directly to CRM fields, email sequences, content calendars and analytics dashboards
- Real campaign files (prompt library, SOP templates, API-ready scripts) built during class that you can copy-paste into your stack the same week
- On-demand recordings for 12 months – in case the September schedule conflicts with Q3 planning sprints
The calendar (all sessions 60 min, 12:00-1:00 p.m. ET)
- 3 Sept 2025 – Prompt Architecture: persona priming, chain-of-thought, negative constraints and multi-turn guardrails
- 10 Sept 2025 – Building Your First Automation: no-code tools (Zapier + Make) to push AI outputs into HubSpot lists, Google Docs and Slack alerts
- 17 Sept 2025 – Campaign Playbooks: demand-gen, ABM and content refresh workflows that save an average 7.4 hours per marketer per week (source: MarketingProfs benchmark survey)
- 24 Sept 2025 – QA & Governance: how to stop hallucinations, stay brand-safe and pass MQL→SQL hand-off checks
Who is teaching
| Instructor | Credentials |
|---|---|
| Christopher S. Penn | Chief Data Scientist, Trust Insights; author AI for Marketers; ranked top-5 marketing AI voice by LinkedIn Learning 2025 |
| Andy Crestodina | Co-founder & CMO, Orbit Media; author Content Chemistry; leads AI for Digital Marketers track at B2B Forum |
Pricing snapshot (2025)
- PRO members: $0 (included)
- Non-members : $229 for the series or $279 for series + 1-year PRO (group discounts at $179 pp for teams ≥3)
Registration closes 30 Aug 2025 at 11:59 p.m. ET – seats for the live workshops are capped at 500.
Why this matters now
- 78 % of B2B marketing leaders say advanced prompting and workflow automation skills will be “critical” for 2026 planning cycles (MarketingProfs State of AI Report, Feb 2025).
- Companies that automate >60 % of repetitive campaign tasks report 1.9× faster MQL-to-SQL conversion and 24 % lower CAC, according to Trust Insights benchmarking data used in Penn’s 2025 keynote.
Ready to secure your spot? Register on the official event page.
What is the MarketingProfs “AI Prompting & Automation: Advanced Workflows” series, and who should attend?
The four-part, 60-minute-per-session live online series runs on September 3, 10, 17 and 24, 2025. It is purpose-built for B2B marketers who are already using ChatGPT, Claude, Gemini or Copilot and want to move beyond single prompts to end-to-end automation that drives pipeline and revenue. Christopher S. Penn (Chief Data Scientist, Trust Insights) and Andy Crestodina (Co-founder & CMO, Orbit Media) combine 4 hours of instruction, step-by-step templates and video walkthroughs.
Key prerequisites:
– You need a premium AI tool (Plus, Pro or similar, $20 / month options).
– The content assumes you have run basic campaigns and want faster, repeatable results.
How advanced is the prompting curriculum compared to free guides or ChatGPT Plus tips?
The curriculum is explicitly post-beginner. You will learn:
– Prompt-chaining logic that passes context and data between calls
– Dynamic variable substitution for account-based personalization
– Loop & conditional workflows that trigger next steps only when KPIs are met
– API-level integrations that push AI outputs directly into CRM or marketing-automation platforms
In short, it is not a “101” course; it is built to turn marketers into prompt engineers who design systems, not just messages.
What measurable ROI have other B2B teams seen after adopting these workflows?
Recent 2024-2025 case studies:
– HubSpot used AI-driven predictive analytics and multi-step prompting to realize a 20 % lift in lead conversions within six months (source).
– Salesforce Einstein customers averaged a 14 % sales increase and 12 % jump in customer satisfaction by automating personalized outreach (source).
– Intercom’s AI assistant Fin handled 13 million B2B support queries in two years, cutting response time and freeing teams for strategic work (source).
These results mirror the outcomes MarketingProfs highlights in its own session recaps.
How does the MarketingProfs program compare against other AI-training providers in 2025?
| Factor | MarketingProfs Series | Typical Competitors (heights.ai, LearnWorlds, vendor webinars) |
|---|---|---|
| Focus | End-to-end B2B automation | Course-builder platforms or single-tool tips |
| Format | Live + on-demand, step-by-step labs | Pre-recorded or tool-centric webinars |
| Expertise | Penn & Crestodina + curated SMEs | Solo instructors or vendor evangelists |
| Cost | $0 for PRO members; $229 public | Subscription to platform or variable webinar fees |
| Resources | Prompt library, workbooks, templates | Often just video or slide decks |
User testimonials call it “the most comprehensive B2B AI curriculum available” (source).
What do I need to bring to the first session to hit the ground running?
- Active premium AI tool account (ChatGPT Plus, Claude Pro, Gemini Pro or Copilot Pro)
- One recent campaign brief or ABM list you want to automate
- CRM or marketing-automation login (HubSpot, Marketo, Pardot, etc.) for real-time integration tests
- Curiosity and a willingness to copy-paste the exact templates provided
Recordings are released within 24 hours, so even PRO members who cannot attend live can follow along asynchronously.
