The “AI Prompting and Automation” series teaches marketers how to use AI for better results, like making smarter prompts, analyzing data quickly, improving sales funnels, and building easy automations without code. The sessions are hands-on and led by expert trainers who have helped thousands of marketers use AI. This program is perfect for business marketers, demand generation teams, and consultants who want to save time and get better results. Attendees need a paid AI tool and can join for free with a MarketingProfs PRO membership. With more companies using AI, learning these skills now helps marketers stay ahead and work smarter.
What essential AI skills will marketers learn in the “AI Prompting and Automation” series?
Marketers will gain hands-on expertise in:
1. Prompt optimization for improved AI output quality
2. Data analysis with AI for rapid insights
3. AI-driven funnel improvement to reduce acquisition costs
4. Automation building for efficient, no-code workflows. These skills are critical for leveraging AI in modern marketing.
Marketers hoping to keep pace with AI adoption no longer have the luxury of learning by trial and error. A new AI Prompting and Automation four-week live series from MarketingProfs, opening every Wednesday in September 2025, delivers the kind of hands-on guidance that research shows most teams still lack.
What the series covers in four one-hour sessions
| Session | Core skill | Practical takeaway |
|---|---|---|
| Sept 3 | Prompt optimization | Templates that lift output quality 25-40 % when tested on datasets of 10 000+ lines |
| Sept 10 | Data analysis with AI | Build dashboards that surface funnel leaks in minutes instead of days |
| Sept 17 | Funnel improvement | AI-driven lead-scoring models that cut acquisition cost up to 30 % |
| Sept 24 | Automation building | Re-usable workflows that hand off routine tasks without code |
Each session is co-hosted by Andy Crestodina (Orbit Media) and Christopher S. Penn (Trust Insights), two trainers already credited with helping 20 000+ marketers integrate AI into existing martech stacks.
Who will benefit most
- B2B marketers juggling long sales cycles and tight content calendars
- Demand-gen teams being asked to hit pipeline targets with flat budgets
- Solo consultants who need repeatable frameworks for client work
Entry requirements and cost
Participation is free for MarketingProfs PRO members; non-members pay $229 stand-alone or $279 bundled with a PRO subscription [2].
Attendees must already hold an active, paid seat on one of three platforms:
– ChatGPT Plus
– Claude PRO
– Gemini PRO
(each runs $20 per month as of August 2025 [1])
Why now? Industry numbers at a glance
- 66 % of CEOs report measurable gains from generative AI, but 75 % of employers say they struggle to find qualified staff [3]
- Early adopters of structured prompt libraries reclaim an average of five work hours per week [3]
- Companies using AI-driven sales forecasting show accuracy improvements of up to 25 %, according to a MarketingProfs case study cited by Superagi [3]
How to reserve a seat
Registration is open until seats fill on the official series page [1]. All sessions stream live and on-demand, so global teams can watch asynchronously.
What exactly will I learn in the MarketingProfs “AI Prompting & Automation” series?
You’ll get hands-on training in four core areas: prompt optimization, automation building, data analysis, and measurable funnel improvements. Each Wednesday in September 2025 the 60-minute live sessions show you how to move from simple prompt use to repeatable, brand-safe AI workflows that save hours every week. Andy Crestodina and Christopher S. Penn walk through real campaign examples that marketers can copy the same day.
Do I need special software or a paid AI account?
Yes. To follow the demonstrations you must have an active subscription to ChatGPT Plus, Claude PRO, or Gemini PRO (each $20 per month as of August 2025). The series does not provide platform access, so plan on activating one of these accounts before the first session on September 3, 2025.
How is this different from other AI marketing courses?
Unlike broader certificates, this micro-series is designed for busy B2B marketers who already juggle campaigns, analytics, and content. The focus is narrow: turn prompts into automated processes that improve lead quality and pipeline velocity. Participants leave with ready-to-use templates, prompt libraries, and a framework for scaling AI across their team without extra headcount.
What measurable benefits can I expect?
MarketingProfs cites industry data showing that marketers who master prompt engineering and workflow automation reclaim up to five work hours per week and report 25% higher sales-forecasting accuracy in follow-up case studies. The goal is to give you tactics you can deploy before Q4 planning begins.
When and how do I register?
The four live sessions take place every Wednesday at 12:00 PM ET from September 3-24, 2025. Registration is free for MarketingProfs PRO members or $229 as a stand-alone purchase. Group discounts are available for teams of five or more, and all sessions are recorded for on-demand replay.
