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Prompt Engineering: Unlocking Value in Legal AI

Serge Bulaev by Serge Bulaev
August 27, 2025
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Prompt Engineering: Unlocking Value in Legal AI
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Prompt engineering means giving AI very clear, detailed instructions to help legal teams work faster and smarter. Instead of vague requests, lawyers tell the AI exactly what role to play, what rules to follow, and how to format the answer. This approach lets teams finish research much quicker and get better, ready-to-use documents. Even asking for special formats or viewpoints helps find important details that basic prompts miss. Using these “artisan prompts” turns the AI into a real helper, saving time and making legal work much easier.

What is prompt engineering and how does it improve legal AI outcomes?

Prompt engineering in legal AI involves crafting detailed, context-rich instructions—like specifying the attorney’s role, legal issues, and formatting requirements—to significantly boost research speed, accuracy, and relevance. Legal teams using engineered prompts complete tasks faster and produce higher-quality, review-ready documents.

Legal departments that treat AI like a junior associate who only needs a vague memo are leaving measurable value on the table. A 2025 benchmarking study of 42 Fortune-500 legal teams found that units using engineered prompts complete first-draft research 38 % faster and require 27 % fewer human review cycles than peers relying on one-line instructions.

The guide circulated among the study participants shows how in-house counsel transform a generic prompt into what practitioners now call an “artisan prompt”. The process starts with a role: telling the model to “act as a senior M&A regulatory attorney admitted in Delaware” immediately narrows the knowledge lens. Context follows fast, specifying the deal structure, dollar threshold, and Hart-Scott-Rodino filing timeline. A single paragraph can compress jurisdiction, statutory sections, and preferred analytical framework, replacing the five clarifying emails a human associate would otherwise send.

Precision compounds quickly. When counsel at one healthcare company moved from the weak request “check our telehealth policy” to the engineered version “analyze sections 3-7 of the draft telehealth policy for conflicts with the 2023 HIPAA Security Rule amendments, citing 45 CFR 164.312(a)-(d), and flag any provisions that could trigger OCR enforcement based on 2024 settlement examples”, the AI returned a table of 11 specific risks instead of a generic compliance checklist. Iterative refinement then took only two follow-up prompts to reach partner-review quality.

Formatting instructions serve as quality gates. By requesting outputs in numbered paragraphs with inline statutory citations, teams cut post-processing time by nearly half compared to free-text answers. Multi-perspective requests (“outline the plaintiff, defendant, and judicial views on non-compete enforceability in New York”) surface hidden angles that basic prompts miss.

The guide, available on Legal Dive, attaches real examples showing that the delta between basic and artisan prompts can shift an AI response from unusable boilerplate to a document ready for redlining. As generative tools move from pilot to production, prompt engineering is becoming a core competency alongside contract drafting and regulatory research.

Serge Bulaev

Serge Bulaev

CEO of Creative Content Crafts and AI consultant, advising companies on integrating emerging technologies into products and business processes. Leads the company’s strategy while maintaining an active presence as a technology blogger with an audience of more than 10,000 subscribers. Combines hands-on expertise in artificial intelligence with the ability to explain complex concepts clearly, positioning him as a recognized voice at the intersection of business and technology.

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