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AI Reshapes Consulting: Firms Cut Junior Roles, Freeze Salaries

Serge Bulaev by Serge Bulaev
December 4, 2025
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AI Reshapes Consulting: Firms Cut Junior Roles, Freeze Salaries
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AI is reshaping consulting by creating a dual-pressure environment for firms: clients demand cheaper project delivery while senior AI talent commands skyrocketing salaries. This fundamental shift is restructuring the classic career pyramid, with graduate-level analysts feeling the initial squeeze as firms rethink their staffing models.

The traditional consulting model, built on legions of junior analysts performing billable tasks, is now being upended. Generative AI tools can execute routine work like drafting research, benchmarking data, and creating presentations in a fraction of the time, forcing a strategic reassessment of project pricing and talent development pipelines.

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Junior hiring contracts while tasks disappear

Artificial intelligence is automating foundational analyst tasks like research and data preparation, leading top consulting firms to reduce graduate hiring. Consequently, entry-level roles now demand advanced data skills and an ability to deliver business value more quickly, as traditional on-the-job training tasks become obsolete.

Major firms like Accenture, PwC, and other Big Four competitors are reducing their graduate hiring. This follows survey data indicating that 66% of large employers intend to cut entry-level positions due to automation IntuitionLabs. With AI automating the routine fact-finding tasks that traditionally trained new hires, recruiters now demand stronger data skills, faster onboarding, and immediate business impact from analyst candidates.

In a notable exception, McKinsey plans to increase its North American graduate hiring by 12 percent for 2026. A partner explained that younger hires are often “more AI-fluent than many mid-career consultants” Business Insider. This strategic divergence highlights that a firm’s response to AI, not just the technology itself, will determine the immediate future of junior roles.

Frozen starting salaries and a wider gap at the top

The clearest impact is on compensation. Starting salaries for undergraduates at top-tier MBB firms have stagnated at around $135,000 since 2022. In stark contrast, senior AI architects are earning premiums of 25-45% over similar software engineering roles HeroHunt. This is creating a steeper pay scale and thinning out the middle ranks of the consulting pyramid.

In response, some firms are experimenting with value-based pricing models that tie fees to project impact instead of billable hours. One Big Four firm’s pilot project for supply-chain optimization, priced on verified cost savings, showed that profit margins can rival traditional time-and-materials contracts once clients agree to the shared-risk, shared-reward structure.

New hybrid roles rewrite the ladder

The traditional career ladder is being rewritten by the emergence of new hybrid roles that blend deep data science expertise with high-level strategic communication. Key examples of these new positions include:

  • AI-Powered Strategic Consultant: Specializes in use-case design and algorithm governance.
  • Conversational AI Designer: Develops customer-facing AI agents while maintaining brand integrity.
  • Ethical AI and HR Compliance Officer: Ensures AI models comply with labor laws and promote diversity and inclusion goals.

A 2025 LinkedIn analysis found that job postings mentioning generative AI demand 36.7% more cognitive skills and place a greater emphasis on social skills. These evolving roles are disrupting the established analyst-to-manager progression, creating opportunities for skilled junior consultants to advance into client-facing positions much faster.

Training budgets follow the technology

Learning and development budgets are shifting away from traditional skills like slide-making and toward intensive AI bootcamps and specialized model labs. For example, QuantumBlack’s internal academy pairs consultants with data engineers to develop viable AI solutions in just eight weeks. Managers who demonstrate mastery of prompt engineering and causal inference are being rewarded with faster promotions and better retention packages.

What to watch through 2027

Looking ahead to 2027, consulting firms face a critical challenge: balancing the immediate cost savings from AI automation against the long-term “mentorship paradox.” If too few junior consultants are hired and trained now, there will be a critical shortage of future partners. We can expect firms to experiment with innovative talent models like rotational apprenticeships, shared talent pools, and AI-assisted coaching to find a sustainable structure that leverages automation without sacrificing future leadership.


How is AI changing the traditional consulting pyramid?

The iconic consulting pyramid is being compressed from the bottom up. With AI now handling data pulls, slide formatting, and first-pass analysis, firms are discovering they need 30-40% fewer junior hours per project. McKinsey bucks the trend by planning +12% graduate hiring in North America for 2026, but PwC has already missed its once-ambitious target of adding 100,000 staff globally by 2026. The net impact: UK graduate intakes at Big Four firms are expected to drop ~50% this cycle, according to two senior insiders.

Why are starting salaries frozen at top-tier consultancies?

Base pay for new undergrad hires has been stuck at $135,000-$140,000 since 2022, and MBA packages have hovered at $270,000-$285,000 for the same period at MBB firms (McKinsey, BCG, Bain). The freeze is strategic, not stingy: partners argue that AI-driven productivity gains let them deliver the same client value with smaller teams, so wage inflation is no longer necessary to win talent. Essentially, the cost savings from fewer junior heads are being banked rather than passed on to new hires.

What new hybrid roles are emerging?

Firms are minting titles such as AI-Powered Strategic Consultant (QuantumBlack at McKinsey) and Ethical AI & HR Compliance Officer (EY). These positions demand a 36.7% higher weighting for cognitive skills compared with pre-ChatGPT postings, plus proven fluency in prompt engineering, model governance, and sector-specific regulation. Conversational AI Designers already sit inside HR advisory practices, scripting bot-to-human hand-offs while ensuring brand tone is preserved.

How should junior consultants reskill to stay relevant?

  1. Become the AI co-pilot: master retrieval-augmented generation tools that senior partners hate to touch.
  2. Sell outcomes, not hours: learn to craft value-based proposals that quantify AI-led savings.
  3. Pick an industry spine: domain nuance (e.g., FDA validation for pharma) is still hard for AI to fake.
  4. Stack social skills: demand for stakeholder facilitation has risen post-ChatGPT because clients still want a human interpreter.

Those who combine deep sector knowledge with AI tool virtuosity are being fast-tracked to engagement-manager level in 18-24 months instead of the historical 4-5 years.

Will value-based pricing really replace billable hours?

Early pilots show 10-25% higher margins when fees are tied to measurable KPI lifts (cost shrinkage, revenue acceleration). Yet partners warn that moving away from the time-and-materials safety net increases downside risk if AI models underperform. The transitional hack now seen in RFPs is a hybrid structure: a discounted day-rate plus a success fee triggered by AI-enabled savings, giving both sides skin in the game while data on outcomes accumulates.

Serge Bulaev

Serge Bulaev

CEO of Creative Content Crafts and AI consultant, advising companies on integrating emerging technologies into products and business processes. Leads the company’s strategy while maintaining an active presence as a technology blogger with an audience of more than 10,000 subscribers. Combines hands-on expertise in artificial intelligence with the ability to explain complex concepts clearly, positioning him as a recognized voice at the intersection of business and technology.

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